Not like that. This is a follow up to my last post on portfolio selection. A simple, overarching principle to keep in mind is: don’t show it all, or even most of it. Actually, not very much of it.
We’re proud of our work
A blessing and curse of digital photography is that we now shoot thousands of images. Of course, we’re pretty good, too. Everybody should like to see 500 pictures of my cat. After all, they are all different poses. And that big trip we enjoyed so much, here are the very best 900 pictures from that great trip to France. They’re all worth seeing.
We fall in love with our own pictures. This is a fact of life. Each one is special because it was exciting, memorable, unique for us. We remember what we experienced at the time. It makes it significant to us. To us, each one of those 900 pictures from France is worth showing to other people.
And when we are too attached to our pictures we tend to overlook problems that are obvious and distracting to others. The telephone pole growing out or your kid’s head is not seen. After all, it is a really cute expression. And we overlook all those people in the foreground of the beautiful picture of Chambord. Just look at how spectacular that Chateau is. It is too easy to convince our self that that tilted horizon is not a problem, or the poor composition, or the bad color balance.
But we have to be adult. Part of that means being very aware of the actual quality of our work and of what is appropriate for the situation. And in most situations, less is more.
Other people generally don’t care
I don’t want to pour cold water on your enthusiasm, but other people are not excited about what you have. That is a hard reality you have to learn.
They weren’t there. They did not experience what you did. None of these images have the same meaning or impact for them. It wasn’t their vacation, or their family, or their cat. Call up your pictures of France and hand the phone to someone to page through. If they are good friends, they will fake interest and flip through a lot of them. But even they will probably not look at any image for more than 1-2 seconds.
When they look at your pictures, they don’t see it the same way you did. They can’t and never will. Understanding this is a key to getting our images viewed by other people.
It gets much more challenging when we are wanting strangers to view our work. They do not know us, they were not there when the image was taken, it may not be anything they are interested in. But here, look at my pictures. Thanks, but I’ll pass.
The context where we are and where and when we are presenting our images makes a huge difference. Is it to friends or strangers? Is it one-on-one or a public venue? What is drawing people to pay attention to your photos?
Pushing pictures on social media is a main venue for many of us. The audience is friendly if it is our network. They will politely scan through a few of the pictures. A few of the viewers may even give us a thumbs up to make us feel good. But did they actually see them or care? We can’t tell. And we won’t know.
And how often have we been cornered by friends who have “a few” pictures to show us? They hand us their phone, sure we will love the 50 pictures they took of the great sunset last night. It is one of those “just shoot me” moments. But if they are a friend, we have to be polite. Back in the film days it was a common joke theme to go over to a friends house only to have them get out the slide projector to show “a few” pictures of their trip. After the first few hundred we want to fake a heart attack to get away.
Up to here we are only bothering captive audiences. We can get away with little editing and selection. It will make us look foolish, but our friends will forgive us – eventually.
But perhaps we decide we’re pretty good and book a booth in an art fair. Now the audience has no connection to us and no inherent reason to look at what we have. We will get a glance as they walk by. People will only pause to give a second look if we present something that captures their attention. They will only come in to look more closely if we show them something exceptional.
Now take it to the big leagues. We get an opportunity to show our portfolio to an art director or gallery manager. That is a tough audience. These are professional art viewers. They look at huge numbers of pictures and it is their job to reject almost everything. What are you showing that will capture their attention? It better not be 100 of your best cat pictures.
How many?
How many images are in a portfolio? There is no hard rule for this. It depends on what the portfolio is for.
Peter Eastway, the publisher of Better Photography Magazine, has a nice little ebook titled “Creating a Portfolio“. It is worth reading if you can get a copy. He tries to address this and many other considerations of putting together a portfolio.
In his Australian humor, he says “The number of photographs in a perfect album is 12. Or sometimes 8. Or maybe 24.” In other words, it depends. No rules. But the number is probably much lower than you thought, and whatever you put in needs to be the best. No filler. Nothing that’s there because you want to show some variety to widen the interest.
Peter gives an interesting test. He says do not put an image in your portfolio unless you think you will still be proud of it in 12 months time. That is significant to me. I often am enthusiastic about an image, only to find I cool off toward it with time. My filtering process has built in delays. It take months for me to elevate an image to “one of the best” status. I do that intentionally to let the initial enthusiasm be replaced with a more objective evaluation.
In general, between 12 and 20 for any collection of images in a project or portfolio works for me. I would feel free to violate my own rule if I were doing a documentary or a book. Or for a multi-year project that had significant importance to me. But I would have to make a very conscious exception.
I advocate that we take a mindful “less is more” attitude. Always take out images until it hurts. Then take our a lot more.
Remember, your audience has a short attention span compared to your view of your portfolio. Any weak image will loose their interest. They may even abandon looking at that point. I have heard it said that you will be judged by the weakest image in your portfolio. I believe it. It is human nature to find the worst as a way to critique the whole.
I consider building a portfolio kind of like an athletic contest. Teams have to compete in and survive multiple rounds of playoffs to be chosen the champion. Hopefully the best emerge. Same with our images. It is a brutal, hand to hand contest.
If you are evaluating coolly and objectively, every one removed makes the remaining set stronger. Remember, when you remove one, you are not saying you don’t like it or it is a bad image. You are just acknowledging that it does not hold up against the competition of the rest of the group. That is good. But hard.
It is very hard for me. If I want to select a project with max 20 images, I may pull at least 60-80 very good candidates. Doing the first cut is only a little painful. Maybe that gets me down to 50. I try to toughen up and go slashing again. Now maybe I have 35 left. OK, I swallow hard and cut some more and get it down to 30. Still a long way from 20.
The trouble now is that I really love every one of the 30 candidates that remain. The pain of eliminating any of then is extreme. Remind myself over and over that taking one out is not saying I don’t like it. It would be a lot easier to relent and let myself use all 30.
You would think it would get easier now. After all, I think all of them are great. But the reality is that there is a rank order to be discovered. Some are better than the others. That is what I still have to resolve. Eventually I get there. It is painful and lengthy. But a funny thing happens. I love the set that survives, and forget about the pain of the ones that didn’t make it.
The optimum number to show people is fewer than you think. When we learn that we don’t have to show it all, we can build stronger portfolios.
If you’re not your own severest critic, you are your own worst enemy.
©Ed Schlotzhauer
©Ed Schlotzhauer