Risk is a part of anything we do. Especially if we are an artist. We constantly try new things that may not work. In creative work we often do not clearly know where we are going. That leads to a lot of failed experiments and dead ends. When we try and fail, is that bad? Is the risk worth it?
Risk
I suspect none of us like to think much about risk taking and failure. But we’re artists. We have to be big boys and girls. Art is risk.We will fail in many of the things we try. Is that a reason not to do it?
Author Herman Melville once said, “It is better to fail in originality than to succeed in imitation.” I believe the greater risk in our artistic life is to fail to be creative.
AI is constantly learning how to mimic all existing art. The only solution is to be different from what exists, including our own past work. Not different for the sake of being different, but fresh, new creativity.
If we are repeating the same boring stuff that 99% of photographers do, what have we contributed to art or to ourselves? Chasing likes on social media is normalizing. That is, it brings us down to the average level of everyone else.
Theodore Roosevelt said: “It is hard to fail, but it is worse never to have tried to succeed. In this life we get nothing save by effort.” If we are an artist, the risk is to not give it our full effort and not become what we can be. To let what is within us die because of fear of failure. That seems too great a fate to risk.
©Ed Schlotzhauer
Attitude
Our attitude about failure will have a lot to do with our results. A reality for many of us is that, if we are not failing, we are not stretching ourselves and developing new skills or vision. As creatives we cannot play it safe. We have to be risk takers.
I love a quote from a blog by Benjamin Hardy. He was talking about Molly Bloom who said “The moment you realize you can try and fail — and that everything will be okay — then you are free to create.“
This is a liberating event in our creative journey. Failure isn’t final. It is not even necessarily bad. Failure leads to growth. When you fail, no one comes and takes away your camera or your brushes. No one (who counts) even laughs at us. Realizing we can fail and go on with no consequences frees us to try without worrying much about failing.
©Ed Schlotzhauer
Learn by doing
We don’t upgrade our skills and exercise our creativity just by thinking about it. We have to take action. There is no way to decide if the result is good until we see the result. But just taking random action will usually lead to random, unwanted results. We need a way to follow a path that will take us to desired results.
You are probably familiar with the “do it, try it, fix it” loop. It goes by different names, but the concept is the same. This is an excellent process for improving things.

The basic idea is you try something new. Then you evaluate the results, Was it a success or an improvement? Decide what, if anything, you want to keep of this experiment to incorporate into your tool set. Then, based on the evaluation, plan what to try next. That becomes the basis of the next experiment. It is important to realize this is a cycle, meaning it continually loops and repeats. It is a proven process of directed experiments leading to growth.
Evaluate
At the evaluation stage many experiments will be tossed out. They did not take us in the direction we want to go. It was a failure, but that does not mean we failed. We just tried something that we decided didn’t work for us.
This is part of a process. It is a deliberate plan to systematically push the limits. To do that, we will try a lot of things that don’t work out satisfactorily. The failures are expected, planned even. Not something to be ashamed of. We should be happy to know we tried. Now we are free to do another experiment in a different direction.
Please understand that a consequence of this is that we must be prepared to deliberately reject much of our work. We must have a standard to evaluate against that allows us to separate acceptable from unacceptable. Don’t be afraid to call some of our effort unacceptable. And do not be discouraged.
It is kind of like the story of Edison inventing the light bulb. He found 10,000 things that didn’t work. They weren’t failures, they were insights.
©Ed Schlotzhauer
Freedom
Freedom is at the core of the process. We are not just trying random things and mostly being disappointed with the results and insecure with our creativity. Instead, we are following a deliberate process of improving our self and our art. Knowing we can try anything with no fear of failure is extremely liberating. It is part of the self-confidence we must have as artists.
It is easy to get discouraged and think of our self as the failure. We have probably all felt like a fraud who has no right considering themself an artist. Remind yourself that we have to change and grow creatively, and to do that requires a lot of risk taking and failed experiments. Following a process like outlined above makes it a methodical plan. It help us keep in mind that the failure is not a personal failing but a necessary and expected outcome of the growth process. It can be exciting. We can risk more when the fails are not catastrophic.
©Ed Schlotzhauer
No fault
There is a tendency in our culture to want things to be “no fault”. It seems shameful and damaging to our fragile self esteem to be at fault for something. So, we have no fault insurance, no fault divorces, etc. It is a reluctance to take blame for something that didn’t work.
I”m suggesting that when we take risk with our art, and the result is a failure, we are responsible for the failure. It is our art. We made the creative decisions that led to the outcome we didn’t like, or we were not skilled enough in our craft to pull it off. No one else did it. Accept that as a growth opportunity.
I made the point that our artistic failure are not a personal failure. I strongly believe that is true. An artistic failure does not have blame or shame. We had an idea to do something creative. We took a risk. It didn’t work out the way we anticipated. That is OK. A failed experiment does not make us a failed artist or a bad person. The benefit is that it informs our future efforts. It creates a stepping stone forward. It is a healthy risk.
If you always succeed you’re not trying hard enough.
Woody Allen



©Ed Schlotzhauer
©Ed Schlotzhauer
©Ed Schlotzhauer
©Ed Schlotzhauer
©Ed Schlotzhauer
©Ed Schlotzhauer
©Ed Schlotzhauer
©Ed Schlotzhauer
©Ed Schlotzhauer
©Ed Schlotzhauer
©Ed Schlotzhauer
©Ed Schlotzhauer
