Ed Schlotzhauer

An artists journey

Tag: psychology

  • Excuses

    Excuses

    Excuses, we have them for every occasion. There’s nothing interesting here. It’s too hot. It’s too cold. I’m too busy. The weather is not right. I don’t like this light. I’m not good enough. I’m shy. It could go on for a page or more. Excuses are our way of letting ourselves off the hook when we are scared or don’t want to do something.

    As a heads up, this is about the dreaded topic of marketing. In case you want to stop reading now. 🙂

    Why make excuses

    Excuses are a way of absolving ourselves of responsibility. We shift the blame to someone or something else. It lets us off the hook. We didn’t fail, it was “their” fault we couldn’t do it.

    Have you done that? I sure have. We don’t want to feel bad about ourselves. After all, we have a self image to nurture. The problem is when we rely on excuses to not do anything.

    Fear

    A lot of times we make excuses because we are afraid of doing something. Contact that gallery? No, they wouldn’t want my work. Submit for that show? No, I’m not good enough.

    Fear of failure keeps us trapped in our own prison. We build a cage of excuses around us to protect ourselves from failing. But we can become trapped in a cage of our own making.

    But we’re thinking about it wrong. What we fear almost never happens and not achieving our objective is not the same as failing.

    What we fear

    I believe a lot of us artists are introverts. We shun confrontation and don’t like to be criticized. Even if we are not introverts most of us do not like these things. So we fear that if we put our self forward we might be rejected. People might even think bad of us.

    Here’s what I am learning: we will be rejected, again and again, and no one really knows who you are or cares enough to think bad of you. That sounds harsh, but it should actually be somewhat comforting.

    I apply for a show and my submissions are rejected. I don’t know why. They do not give a critique. Perhaps what I entered doesn’t appeal to the juror. Perhaps they had different styles in mind. Maybe the juror was in a bad mood at the time. I cannot know. But what they didn’t say was “you are a failure; I hate your work; you are not worthy of being an artist; don’t ever enter this event again”. No, it was just a rejection. Get over it and go on.

    Trying

    You know the old Yoda line “Do or do not. There is no try“. It is a great line, but kind of misleading. Like Luke in the scene with Yoda, if we do not believe we can do it, we are probably right. The reality is that for most things, trying is all we can do. We cannot always create the outcome we want as long as we are dependent on other people’s decisions.

    Trying does not mean we doubt ourselves. It means we recognize that many of the attempts we make will not succeed. And we’re willing to live with that.

    It’s the trying that we fall short on. We’re afraid so we never try. We get a rejection so we stop trying. Persistence is required in order to succeed.

    As I have said before, “build it and they will come” doesn’t work. We have to let people know about ourselves and our work. This is called promotion. It is called marketing. That is not a bad word. It is what makes us recognized and successful.

    Just do it

    For years I had the attitude that I love doing art but I hate marketing. I am shy so I am not good at it. People will eventually recognize the worth of what I do.

    Ain’t going to happen.

    People are not out there waiting anxiously to “discover” me. They do not know I exist and don’t really care. I have to take definite and active steps to make them aware of me. It may take many attempts before they will take a serious look at my work and see something they like. This is called “marketing”. I now see it in a different light. Rather than being a distasteful thing I should do, but don’t, I see it as an exciting opportunity to promote myself and be recognized.

    No more excuses.

    The great Wayne Gretzky famously observed “You miss 100% of the shots you don’t take.” You cannot succeed unless you try. I have finally internalized that. Just coming to believe that made it far less distasteful. Starting to do it and discovering that a rejection is not fatal and no one blacklists me for trying has made it far easier as I go along.

    Try something. Act quick. Learn from your mistakes. Keep trying. Believe in yourself and never give up.

    You haven’t failed unless you don’t try. Stop making excuses. Just do it.

  • The Decisive Moment

    The Decisive Moment

    Henri Cartier-Bresson was well known for promoting the “decisive moment”. I know from experience that in some situations there is an optimum instant to capture the image you want. But for some it becomes a mantra. Let’s examine some nuances of the concept of a decisive moment.

    Sometimes it is not a precise moment

    Almost all of my work is shot outdoors. Sometimes I shoot straight landscapes. Often other found objects around me.

    I believe I have the experience to say that in these outdoor settings, the “decisive moment” may last from a second to many minutes. Or I may have to wait an hour for the moment to occur. In a slowly changing landscape scene it can be difficult to recognize which moment was decisive – and hope you had the presence of mind to capture it.

    In these situations, there may well be a decisive period of time, maybe not an actual moment. It often requires great patience rather than lightning fast reflexes.

    A decisive moment

    I have shot some sports and kids. These are areas with definite decisive moments.

    Sports is easier, in a way. Most sports have a rhythm, a pattern. Once you learn it for a particular sport, you can anticipate the action and predict the best moment. It still may be difficult and you may not be in the best position, but you often will know when it will happen.

    I consider kids more challenging than sports. They are unpredictable. Their moods and expressions can change quickly. Framing then, lighting them, and being in position with the right lens and camera settings requires constant attention. Then on top of all of that is the delicate trigger you need to “spring” at the right moment, when the expression or activity is just right. You have to be fully engaged and in the moment.

    I make it harder on myself, because I never do formal portraits where I try to control things. I greatly prefer being in the environment where they are comfortable and letting them basically forget about me. Candid shots are what I like.

    Now is the decisive moment

    This brings up one of the main points I want to make here: now is the decisive moment. Wherever we are and whatever we are doing, we should consider it a decisive moment. We need to be in this moment. Things will never be the same. We will never have exactly this light or these clouds. We won’t feel the same or look at the subject the same.

    This used to be a problem for me. I would see something interesting, but I was on my way to do something else “important”, so I didn’t stop. If I even remembered what interested me, it was usually not the same when I came back. The light was wrong. The vegetation had grown up and obscured it. It was raining and foggy. Just not the same. If I wait a couple of months before coming back, it may be a housing addition now!

    Well, it may still be a problem, but I recognize it and fight it now. I am much more prone to go ahead and stop and get the shot when I see it. If I am late to something, I don’t mind asking forgiveness. It has not become a problem, except maybe for my wife. She knows now to bring something to read, because I will stop at unpredictable times and places.

    Being mindful

    This all now brings us to the larger issue of mindfulness. Not the pseudo-spiritual mumbo jumbo we get from the self-help crowd. Real mindfulness involves being in the moment. Being fully aware and conscious.

    Modern society does it’s best to train us to not be mindful. We are constantly distracted and entertained. Other people’s ideas bombard us and lead us to pay attention to what they want us to do. But learning to think our own thoughts and to look around and actually see what is there is necessary and healthy.

    Do you walk down the street looking around and actually seeing what is there, or are you scrolling Facebook or email to make sure you don’t miss something? Where is your focus?

    Do you ever take time for yourself? To think, to consider things, to read? Not to think about work or politics or where you are going with your friends tomorrow night. Is the idea of being alone with yourself scary or exciting?

    I suggest you practice being alone in your own head. It might be hard at first. Give yourself some time to just think and to just look around, not expecting something – just looking. Making a quiet place in your head could be a welcome retreat in our noisy, distracting world.

    The image with this post is a result of just being mindful. I noticed this scene on a walk along an ugly little canal in town. The location was not “pretty” in itself, but the conditions were right to make an image I love. I am very glad I took the time to notice it.

    Do you practice mindfulness? Let me know your experience!

  • The Making of “Brush Off”

    The Making of “Brush Off”

    It was refreshing for me talking about making a piece of art instead of just discussing process or training. I will do it again. This time it is the making of the piece presented here. It is titled “Brush Off”. It is one of those abstract, “what is it?” pieces that I like to do.

    Context

    If you think this is something very exotic, sorry to disappoint you. As a matter of fact, it is something common and mundane.

    This is the brush going over the top of my car in an automatic car wash. Looking up through the sun roof. Like I said, mundane. Sorry.

    The point, though, is: even something as common as this can be interesting if you look at it the right way. That is a constant theme of my images.

    Technique

    It was not as easy as just pointing the camera up and shooting. If I did that, even scrunching down in the seat, the lens would be almost right against the sun roof glass. That doesn’t work.

    In order to get the glass in focus and sufficient field of view and depth of field to render the brush the way I wanted I had to get the camera a couple of feet away from the glass. After a couple of wasted sessions of trying to juggle a small tripod in place, I gave up on that and placed the camera on the console looking up. That was the solution. As long as I didn’t bump it.

    Unfortunately though, with the camera there I can’t see what is going on. I had to use the Nikon software on my phone to connect to the camera and control it. Again after trial and error I figured out that I had to put it in manual focus and stop transferring captured images to the phone.

    Even so, there is a noticeable lag between triggering a capture from the phone and it actually happening. Probably about 1/2 to 3/4 second. This took practice to get in the rhythm. I had to anticipate when things would be in place and try to lead the event correctly. Lots of trial and error. I ended up throwing a lot of frames away.

    Finishing

    After all that, I wish the image I saw on the computer screen had looked like I visualized. But no. This was a sunny day. There were lots of reflections on the sun roof glass, both from outside and inside. It was worse because I had to abandon my polarizer to get the shutter speed I needed. It was a balancing game to blur the brush just enough to add to the mystery and abstraction without making it just a smear.

    I did the initial exposure balance and crop in Lightroom, as usual. Then in Photoshop it required extensive selective color tonal manipulation to eliminate the reflections. Then there was more tonal corrections, dodge/burn, limited sharpening, etc.

    Mindfulness

    What I want to point out, though, is that the image is not mainly about technique. Behind the “how” is the “why”. I was curious and mindful even while in a car wash. I asked what it would look like looking up through the top during the wash. And I spent the effort to explore it.

    I’m glad I did. I like it. This is one of a series of images I did in the same car wash over many washes. It turned out to be a useful place to ask some “what if” questions and see what happened.

    I encourage you to follow your curiosity. Don’t be afraid of looking foolish. Don’t worry what anyone else thinks. It is your curiosity and vision.

  • Invest in Yourself

    Invest in Yourself

    You are your best asset. As a matter of fact, you are your only asset. Invest in yourself to develop your skills and abilities.

    Professional

    I am primarily talking about our skills as an artist. We need to invest in our self to grow and get better professionally. It is a life-long process.

    Time

    Do you invest enough time in your art? Many of us have a “real” job to pay the bills. And we have families and other obligations. It stretches us pretty thin at times.

    But we cannot grow as an artist unless we put in the time to do the work. Practice, practice, practice. Repetition. Experiment. These things make us more skilled and more mature in our craft.

    I have heard of a gallery saying they are not interested in an artist until they have painted 10,000 pictures. Of course, that is a silly metric. There is no arbitrary number to reach your peak. I do believe, though, as Linus Pauling said, “The best way to have a good idea is to have lots of ideas and throw away the bad ones.” Same with our art. We get better with practice as we learn to recognize the bad stuff and throw it away.

    We have to put in the reps.

    Training

    I don’t know about you, but before becoming an artist, my professional life involved constant learning. I seldom did things I learned in college. One of the great benefits of my previous career was that I had to learn to learn. My life as an artist is the same.

    My friend Ramit Sethi makes a point of how much he spends on personal development, from courses to books to a personal trainer. He has a much larger budget to play with than I do. Even so, in proportion to where I’m at I may rival him. No personal trainer though. I have to be content with getting out almost every day and walking about 5 miles with my camera. His advice is good. I do like and generally follow his book buying rule: “If you see a book you like, just buy it”. As I write this I’m waiting for a new one to show up.

    It’s not the amount you spend on training that matters, it’s the results. I have occasionally spent hundreds of dollars on classes that were a marginal benefit, but gotten a lot of good from a free online class. It is a matter of what speaks to you at the time. And the fact that you’re doing it regularly. I probably watch 10-15 hours of videos a week on art, marketing, sales, general business, and selected other subjects of interest. No, no funny cat videos.

    The point, though, is that we must constantly invest in our self. When you say you already know everything you need, you start to stagnate. You can always learn something new and improve your artistic skills and yourself personally. You have to.

    Marketing

    Now it starts to hurt, at least for me. I don’t like marketing. I would rather just do art.

    But I have been told over and over and I now believe I have to invest at least 20% of my time marketing. The reality is probably more like 30-40%. I have a lot of catching up to do.

    Unless we are doing our art as a hobby, and are content to just show our work to friends, we have to market ourselves. “Build it and they will come” is a great line for a movie, but is not true in real life.

    Art is a very competitive world. Galleries don’t want to hear from you. They have too many artists already. Selling online? So is everyone else. So what can we do? We build a distinct brand and be very persistent and professional in our outreach.

    Several marketing gurus have made a point that we will never get anywhere if we do something a couple of times then get discouraged and move on to something else. Persistent, repetitive, sustained marketing is required to “break in” to the world we want. I don’t like it, but that is life.

    Personal

    As important as it is to grow and take care of our self professionally, I believe it is equally important to take care of our personal life. I hope your vision for your life is about more than just professional achievement. Do not neglect your health and fitness and your mental and spiritual development.

    The training I advocated above also helps you mentally. Keeping your brain active and learning new things has a lot of long term benefits. A substantial part of the training should be targeted at things that do not seem directly related to your art. Read biographies, history, science, psychology, and even fiction. It is amazing what seemingly unrelated things can spark a creative idea.

    A key word there is “read”. You are a professional. You cannot just watch videos. Reading has a greater benefit than watching a screen. Try it. It is good for your mind.

    Mindful

    A common thread to all of this is mindfulness. This is just a fancy psychological term for being deliberate and conscious in what we do and very aware of what is going on around us. I am studying this now and I am sure I will be writing more on it later. But for now, pay attention to what you do and be very aware of your choices.

    The picture

    I love this picture with the article. It is one of the greatest train tracks I have ever seen. Look closer if nothing jumped out at you when you first saw it.

    I can take it as metaphors for a lot of things. For this article, I will use it to make the point that there are many paths we can chose. But they do not all lead to the outcome we want. Choose wisely and deliberately. The path you want is usually not the easy one. You are your best asset. Take care of yourself. Work at it.

  • That’s Not What I Was Taught

    That’s Not What I Was Taught

    We all learned our craft somehow. And if we develop as artists there comes a point where we have to stop relying on what we were taught and make our own way, maybe in a different direction. At that point we are going beyond what we were taught.

    Instruction

    Unless you were raised by wolves and picked up the concept of making art through a mystical infusion, you were taught somehow. For many that means formal art school or classes and workshops with leading artists.

    Even though I consider myself self-taught, I had thousands of hours of instruction in the form of books, videos, self-evaluation, looking at art, visiting museums, etc.

    Somehow, we got trained. The “muscle memory” was built. We learned the basic techniques and technology. The history and design and composition and color theory and the dozens of other layers of information we need to create art are introduced to us. We build on what has come before.

    It’s like shooting thousands of baskets until you are completely comfortable with the feel and weight of the ball, until you start the have the “touch” to put it where you want from all different angles and distances. This isn’t playing basketball, it’s just getting prepared to play basketball.

    Apprentice

    When the basics are laid down, most of us go through a long “apprenticeship”. It may not be formal and we may not call it that, but that is what it is.

    By apprenticeship I mean we are practicing the basics until they are smooth and natural. At this point we are probably listening to or watching a mentor and trying to create work like theirs. Nothing wrong with this. It is part of the learning process. But we are still creating someone else’s art. This is practice, training.

    To continue the basketball analogy, now we start to practice with the team. We become comfortable passing and catching and playing positions and working smoothly with the others. The coach is yelling at us and making us do drills and repetitive work that seems boring and useless. Maybe we mostly sit on the bench in games and only rotate in occasionally. The reality is that we are probably not as good yet as we think. The coach knows that. That is why we aren’t playing much right now.

    As artists, maybe we go out shooting or painting a lot with our mentor. They direct us to locations and talk through how they see the image. It is helping us learn to create a decent image. It may not be how we see it, but at this point we are trying to produce results that match theirs.

    Independence

    Ah… someday. The longer we go through our training and apprenticeship, the more we begin to chafe under the restrictions. As we develop our own style and vision some of us yearn to break away and do what we think we need to do.

    One of the things Jesus said to his disciples was interesting (well, a lot were): “Students are not greater than their teacher.” That’s true, as long as there is a teacher/student relationship. As long as the teacher has something to teach you. But he goes on to say “But the student who is fully trained will become like the teacher.”

    There comes a point where there are diminishing returns from studying from a teacher. If the student comes to a parity level with the teacher, they become the teacher.

    That is the thing. At some point, we become our own teachers. Not that we know everything, but that no one else does either, so we have to guide our self.

    Where do you go then?

    What I observe, unscientifically, is 3 paths at this point:

    • Continue doing what you were taught
    • Enhance it a little and go slightly beyond
    • Figure out that there is something different

    It seems to me that most artists proudly continue doing work like they were taught. They go on to get better and better at the same things. I’m not criticizing them. This seems to be the best path for many people. I can’t understand it myself, but that doesn’t make it wrong.

    Another group pushes a little beyond what they were taught. They enhance the techniques, maybe modernize them with new materials or processes. Maybe introduce a little fusion from another school. The result is a natural evolution of what they learned. Again, no criticism. But again, I can’t understand staying so close to home.

    It would seem obvious that I must be in the last group, since I don’t fit anywhere else. 🙂 We sincerely thank our instructors for the training they gave us. But we realize we have a different vision and will be creating a completely different form of art. This is not a rejection of our instructors, just a growth stage.

    Our own body of work

    My view is that at some point, we have to let our own vision and style emerge and take the lead in our work. This is not something that happens automatically as soon as we leave the umbrella of our instructor. It happens over some period of time. The time is completely personal and dependent only on ourselves.

    Hopefully at this point we can trust our judgment to recognize and follow the path we are being drawn to. We are creating our own body of work, in our own style, following our own vision. Now we are really an independent artist. We have no more need for a teacher. Confidants, advisors, mentors, critics even, but not teachers.

    What we are doing is not what we were taught. It is what we have transformed that teaching to that works for us.