How To Be Creative

Keeping Knowledge locked away

Is creativity a talent only certain people have? Is it a process to be learned? Did you ever wonder about how to be creative?

The Muse

People often speak of being visited by the Muse. Or more likely, not being visited recently. The muse seems to be this mysterious, invisible force that comes on us at times and endows us with tremendous creative force. For a while. Until she decides to leave. The muses are almost always described as female.

I can’t deny that sometimes I seem to be filled with creative energy and sometimes I can’t come up with a single good idea. Is that because of muses? I don’t want to jinx myself, but I don’t think so. It is too easy to blame external things. There is an ebb and flow to everything in life. I think creativity is part of that. It is unreasonable to expect to be on a creative high all the time. It would be nice, but we have to recharge sometimes, too. If it was constant, we would appreciate it less.

A talent

OK, so is creativity a talent a few have naturally and most of us don’t? It seems like that sometimes. Have you ever met someone, maybe an artist, maybe someone in your work life who seems to exude a flow of creativity? Someone who seems to get more done than anyone else?

I have. Several times. It can be humbling. It can make you want to change careers because you seem so inferior.

Talent is a real thing. Back in my life as a software developer I did some investigation into this and found evidence that there can be a 20 to 1 difference in productivity between developers. That seems to imply that some have a natural talent for doing the work. But, don’t let this slip by, they evaluated a 20 to 1 difference in productivity. That is not necessarily creativity. Creativity is much harder to measure.

Here is a truth of life that is important to remember: just because something is easier for someone than for you does not mean their work is better. So while there are differences in talent, that does not exclude anyone.

A process

On the other hand, we can demonstrate that creativity is a process. We have to do it, not sit around waiting to be inspired. A couple of quotes from my article I reference above:

Inspiration is for amateurs. Us professionals just go to work in the morning.” – Chuck Close

Hard work will outperform talent any day of the week.” – Joel Grimes

One thing we seldom talk about as an element of creativity is domain skill. That is, to be creative you first need to be good at what you are doing. Whether it is photography or writing or software development, you have to be skilled in your domain to be able to rise above the average.

So a good part of our process is to always be working to improve our skills. When “the muse is gone” and we do not feel inspired, at least be working on our craft. I have often seen in my own life that sometimes just focusing on a technical skill can lead to new thoughts and ideas for new work.

Am I creative?

Ah, the question that haunts most “creatives”. We often doubt ourselves. After all, what we think and do is obvious to us. So it must be obvious to everyone else. Right? Probably not.

Almost everyone is creative is some areas. But I have never met someone who has all their faculties who does not have the ability to create at some level.

But we set a very high standard for ourselves, don’t we? We expect massive, glowing creativity. World changing things. Really? Not many things change the world to any measurable extent. Our insecurity about our creativity is right up there with our imposter syndrome fears.

Try this experiment. Look at a lot of the published work by other artists is your field. There will be some that blow you away. That really impress you and make you feel inferior. But think about 2 things. First, remind yourself that you are only seeing their best of the best. You never see the 99% of the failures. Are you comparing your failures to their best?

Second think about what you consider the fails among that work. Will there be a significant part of it where you will say “Really? I throw away stuff like that.”? This should convince you that you can be just as creative as most of them.

Ebb and flow

Human nature is such that we don’t just go through life at an even level. There are peaks and valleys, ebb and flow. Sometimes we are up and sometimes we are down. Don’t get disappointed when your creativity follows this pattern.

But one of my points above is, get to work. Do something. Don’t sit around feeling sorry for yourself and waiting for the muse to come back. Work. Maintain a discipline of doing things anyway. You may throw away most of what you do in this phase, but you can learn and improve your skills and it can be effective at getting you out of the valley more quickly.

One of the self help gurus I for some reason get stuff from recently said “Confidence is a byproduct of action”. I happen to agree with this. And I would add creativity is, too.

Little C or Big C

Notice that I have never defined what creativity is. This is intentional. Don’t most of us say “poor me, I’m not creative” without defining what we mean.

One conventional definition from Psychology research is that creativity is “the production of ideas or outcomes that are both novel and appropriate to some goal” (COMPONENTIAL THEORY OF CREATIVITY, Teresa Amabile, Harvard Business School). The clause about goals is there because the motivation of the research was the corporate environment. Talking solely about art, I would remove that and concentrate on the novelty of a work product.

So, what is novelty and how novel does it have to be to be considered “creative”? Amabile and others say that almost everyone has some degree of creativity. It is expressed in different ways and with different impact.

She uses an example of what she terms little C creativity vs big C creativity. The dentist who came up with the idea of letting kids wear fun sunglasses during exams to protect their eyes from the bright lights is what she calls little C. It is creative but not hugely novel. At the other extreme Schawlow expressed the principles on which all lasers are based. He won a Nobel Prize for that. Definitely big C.

So maybe we ought to give ourselves a little more freedom. Creativity does not have to be Nobel Prize winning. A novel composition or idea in our images is genuinely creative if you have never seen it before.

Novelty for its own sake

So if creativity revolves around the concept of novelty, how novel and new does something have to be? I think many artists are too caught up in this and try to do novel things regardless of their artfulness. Just browse through most contemporary art galleries or The Hand Magazine.

The definition of creative above brings together novel and appropriate. Maybe doing something solely because no one else has ever done it is not good enough. Don’t forget that the idea is to make art while we are doing it.

Creativity

So maybe we shouldn’t be expecting lightning flashes of brilliance in our daily work. Maybe we should work our craft and perfect our skills to make sure we are about as good as anyone else. Then “connect the dots” as Steve Jobs used to say. If we can be open and receptive to thinking in new ways, we can look for opportunities to apply novelty as an edge to differentiate our self from the pack. Then the novelty is actually a creative enhancement to our work, not just something novel.

Today’s image

I seldom try to create “message” images. When I came across this scene, though, it was too powerful to pass up. It connected several dots with me. I think I have made a creative image that can express a strong idea. Maybe more than one. What do you think?

Overcome Boredom

I have written before that we should be able to find interest wherever we are, even if it is familiar territory. I still agree with this, but sometimes it helps to do something different. It is easy to get stagnant without a refresher. So what can we do to overcome boredom?

Love the familiar

There is a comfort and special knowledge that comes from working with well known subjects or locations. We get to know all of the moods, the look in different lighting and conditions, the “best” times. When we have a familiar subject we can work when we want, we are not dependent on the luck of what we find the day we are there. We can keep coming back whenever we want to explore how we best like to see it.

This has always been true. Claude Monet was drawn to his water lilies. Some artists only do portraits, because they are energized by the personal interactions. Guy Tal mostly does images of the Colorado Plateau in Utah. That is what he loves and it is where he lives.

Probably most of us have a favorite place or subject we are more drawn to and spend a lot of time working with. It is natural. Familiarity tends to build strong ties and a deep appreciation.

Stagnant

But if we are not careful, we can get stagnant. We get into a rut. If we keep doing the same familiar thing over and over without injecting new thought or new creative approaches, we will cripple our art.

Are we able to see something new in the familiar territory? Can we look at the same thing and visualize it differently? This is a skill. Like any skill, it must be developed by thoughtful practice.

I mentioned Claude Monet. How much can you do with a small pond with water lilies? Well, I recently visited l’Orangerie in Paris. This museum has a special wing built to host an incredible set of paintings he did of his garden. It hosts 8 images, each 2 meters high and 91 meters long. Yes, each painting is 299 feet long! It is quite an experience. This, to me, is an example of creating a fresh approach to a familiar subject.

Seeing new approaches to the familiar is a great creativity exercise. Sometimes, though, the subject doesn’t support the depth of vision required. We burn out on certain subjects. That is OK. Take what we have learned and fall in love with a new subject. This is one of the advantages of doing projects. A project gives us a subject or a theme to pursue for a while until we feel it is exhausted. Some may run out in a few weeks. Some last our whole career.

Shake yourself up

However we do it, we have to shake our self up. Shake off the rust and barnacles. To pull out of the rut and make our work fresh again. What works for you is intensely personal. I am not one to try to tell you what you should do. I don’t like it when someone presumes to know what I need without even knowing me.

Some things commonly recommended are projects, travel, workshops, classes, and tools. I have tried all of these and all have varying degrees of impact on me.

I mentioned projects already. This has been very useful for me. Having a project as a focal point for your creativity is stimulating. Taking a subject or a concept you have never seriously considered and trying to make a coherent and excellent portfolio around it is a great creativity exercise. It might give you a fresh viewpoint on other things, too.

As a personal example, I just returned from an international trip. Rather than going with the idea that I would shoot “everything” that is interesting, I had 4 projects in mind for the trip. Yes, I shot lots of pictures just because they were interesting, but I found myself drawn to my project ideas in a deeper way. They gave me a focus for my creativity.

Travel is almost universally recommended. Getting out of your comfort zone and into a new environment tends to change our perspective. I believe almost any travel is useful, but that idea of getting yourself out of your comfort zone is important. What I mean is, if you live in Philadelphia, traveling to Cincinnati would be interesting, but going to Utah or France would have a lot more impact. Those are a major change of comfort zone.

Other tools

Workshops and classes have good results for a lot of people. I find myself not drawn to workshops for a variety of reasons, many related to my personality and learning style. I do, though, take a lot of classes. Mostly online. There is a wealth of instruction available now. I get many of my classes from CreativeLive or Kelby One. And I get no consideration for referring them.

Sometimes new tools or technology can spur us on to new levels. New camera bodies with great built in features might cause us to try new things. New software tools might give us incentive to apply new techniques to our work. To think in different ways.

Whatever works for you, find a way to do it.

Feed your head

Like Jefferson Airplane said way back, we have to feed our head (but hopefully not the way they did). Our creativity comes from within. We must protect it and grow it. If we let ourselves get stuck in a creative rut, all our work starts to look alike and we are just repeating the same things over and over.

Sometimes this is the result of boredom from focusing on the same subjects and the same locations too long. Get out of your comfort zone. Get scared when you cannot find new things to do in your work. Don’t repeat yourself.

I don’t want to do that. I hope you don’t, either. And have fun while you are doing it. After all, this is your art.

Happy Accidents

Burned forest. Like a pen and ink drawing.

We like to promote the impression that we are a professional, so what we do is always deliberate and we know exactly what the result will be. Too bad it is not true for many of us. Sometimes our best discoveries are a result of happy accidents. If we are open to them we can learn a lot.

Have a plan

Shouldn’t we have a deliberate plan before we go out shooting? That depends on what you are doing and what your personality is. If you are shooting for someone, of course have a well thought out plan. You are contracted to produce agreed on results. You have to deliver.

I am a “fine art” photographer, though. My only client is myself. This “client” is looking for great experiences and images that are meaningful to me and that excite me. Those are very hard to plan.

I find it best to have one or two project themes in mind and then put myself is harm’s way, so to speak, by getting out and shooting. My best work is done by being in the moment and reacting to what I find rather than just thinking about what I might do.

So no, I don’t really plan. A plan for me might be to decide to go east today. That determines the general nature of what I will find.

Accidents happen

I expect accidents to happen and I expect many of them to be happy ones. An accident does not imply something bad or disruptive. It just means it was unforeseen and unexpected. An accident in my terms is not usually an event that happens. Rather it is the recognition of an opportunity I had not considered.

If I have a few project ideas kicking around in my head to seed my thoughts, I wait for something to trigger some kind of recognition. I have to stay wide open to what is there so I allow myself to recognize what I am seeing. This is my own brand of mindfulness.

Be receptive

Being receptive is the hard part for many of us. Especially you Type A personalities. If you are heavy on control and planning you tend to put blinders on to other opportunities that present themselves.

Not being a Type A, I am usually content to go out empty, as Jay Maisel would say. I enjoy just having some vague ideas in mind to slightly focus my thoughts and wait for things to come to me as I wander around.

Let’s say I am thinking about a project on “The Forest”. I go to a forest cause, well, that’s where you find forest pictures. I wander around aimlessly for a while, shooting a few frames to get the creative juices flowing. After getting the obvious shots out of the way, I start asking myself more questions. What is the essence I am feeling? What is a forest, really? Is there anything unique about this group of trees? Can I offer any insight on this? Things like that.

If my mind is engaged and things go well, I will get past the obvious, shallow first impressions and start delving deeper into my feelings about this place and what I am seeing. Magic can happen then. I seem to be operating on a different plane. Suddenly new worlds of sights open up and I see a different forest than I had before. At this point I can do creative work.

By being receptive to my feelings and what I am encountering, I can create images that show a new perspective on the subject. This usually will not happen unless I can get into a mindset of being grateful and receptive and respectful of what is around me.

Get out of your own way

Finding this state is not easy until you have done it enough times to trust the process. You have to get out of your own way. Stop trying to control so much. Gratefully take what is there and use it to the best of your ability.

There is a yin/yang battle going on in my mind. Part of me is instinctively framing and shooting as I intuitively recognize good images. Another part of me is questioning. Asking “why?”, “what am I drawn to here?”, “how could I get deeper to the core of this?”. This questioning dialog subtly guides the instinctive shooting process and helps refine my view of the subject.

But there needs to be a healthy balance. Don’t become paralyzed by over-thinking what you are doing. On the other hand, don’t just go totally open loop and shoot all day without any self-examination of what you are getting and why.

Results

Results count. For me it may be better to say the quality of the results count. When I went out to shoot I may have had a vague notion of what I expected to find and capture. If I have taken advantage of the happy accidents I encountered, what I ended up with may not have been at all what I expected. Hopefully I will think that what I ended up with is much better than what I expected to get.

It is kind of a mental game that takes practice to master. In a way it is probably like being in a flow state. If you have never experienced it, it is just an abstract concept. Once you have experienced it, it is “Wow! That’s great! I want to do this a lot more”.

That is how I feel about happy accidents.

Today’s image

This is one of those unexpected, happy accidents. This is sort of a follow up on the idea of working on a “The Forest” project.

When I went out to shoot this day I had no idea I would end up with pictures of a burned forest. I went up high and came to a burn area of a few years ago. Usually I would avoid a scene like this. It makes me sad to see so much of the forests near me burned. Knowing they will never come back in my lifetime.

This time I found the sights and designs of the burned trees fascinating. It reminded me that there can be beauty even in death and destruction. It is a natural cycle. Besides, just taken on their own it kind of reminds me of a stark pen and ink drawing. Something I really appreciate.

This was my introspection on a forest that day.

Don’t Repeat Yourself

Abstract study in texture and shape

Your parents or teachers probably told you this when you were growing up. Generally it’s good advice, but I am going to take it to a different context. In our work as artists, we must be careful to not become complacent and stop trying new things. Don’t repeat yourself artistically.

Stuck in a rut

We’ve all been there, haven’t we. Going over the same ground all the time. Playing it safe, Not trying anything new. It is the easy path. Or, it seems like it for a while.

Sometimes we feel trapped by success. Gallerists are quick to label us as something to make it easier to know who to sell to a client. So we may become known as that flower photographer, or a street photographer, or the guy who does abstract composites.

Whatever our label is, it often serves as a limit on our freedom. If our success is measured in sales then we become reluctant to do anything to jeopardize our supposed success.

Let me use Thomas Kincade as an example. I’m not criticizing him, and besides, he is dead. If you say his name you immediately know what one of his pictures looks like. He was a factory. I never talked to him, but I wonder if he ever wanted to paint something other than the cute little English cottages with dramatic lighting. Some of his work was interesting to me until it became monotonous.

I can’t be critical of you, either. I don’t know your motivation. Perhaps you love a certain subject so much that that is all you want to do. Great. But still look for ways to bring freshness to what you do. Don’t just do the same thing over and over. That is crippling and repetitious.

Challenge yourself

Who are you competing with? Isn’t it yourself? You may have a favorite artist you would like to be like, but you can’t. They are them and you are you. You have your own set of talents and values and perceptions. No one else will see the world quite like you do.

If that is so, then you are your own standard and critic. I better be doing work that matches my standards and interests. I am the one I have to please.

It is apparent to me from my history that without new challenges to excite me I become stale, bored. Once I have done a subject or a theme enough to feel I “got it”, whatever that may mean, I don’t want to do it anymore. I’m done with that. I need continued challenge to keep me fresh.

Some of my students are surprised when they learn that I am still experimenting and trying new things (for instance, I have started only recently to use focus stacking with regularity). They assume that my creativity has fully matured because I am somewhat established (old). But when we experiment — testing not only our tools’ limitations but also our creative sensibilities — we help ourselves to grow creatively and our work to remain fresh.

Chuck Kimmerle in Nature Vision Magazine, #1

Going back over the same ground too many times makes me complacent. No new challenges remain. I have nothing fresh to say about it. And it doesn’t hold any terror for me.

It should be scary

Terror??! Yes. Maybe that is too dramatic, but trying something new is scary. There is a strong fear of failure. The old “imposter syndrome” kicks in big time and makes us doubt our capability.

But for us, the fear is overwhelmed by the knowledge that I have new ideas that I have to try it. It could be a complete failure, but I won’t know unless I try. And I have to try, because it could be the next step in my development as an artist. Without trying this new thing I am cheating myself and letting myself believe I’m not good enough or creative enough to do it.

The fear of the unknown becomes less than the pressure within us to try it. Holding back is the beginning of a death spiral. Fear and inertia sets is and it becomes harder and harder to move on to new experiences.

Doing something new is scary. You are not sure you can do it, you won’t be good at it at first, you are not sure it even works for you. but you won’t know unless you do it. An artist has this drive in him that compels him to push on to new things. To shove aside some of the limits that are around him now and let his creativity flow in a new direction. The challenge of creativity makes the obstacles seem small.

Moving target

I don’t know if it has occurred to you or not, but the line where we move into the challenge area is a moving target. That is, as we confront our fears and push into new areas and become proficient, now we need further challenges. You may, at first, see this as a problem, but actually it is a good thing.

It is a good thing because we will never get stale. There are always new challenges to confront. Your art should excite you. To excite you, you will have to keep it fresh and alive. We can find new limits to push against. So we have a lifelong learning and growth opportunity. It is up to us. It is like a fractal figure. No matter how far we push into it, there is always new shape to discover. Will we accept the challenge to grow or stay in our comfort zone and eventually stagnate?

What limits you?

What limits you? It is easy to blame external things: those judges didn’t appreciate my work, those galleries can’t see what I am trying to do, I can’t “break into the club”. Don’t waste your energy on blaming those things. They are just there, like taxes. Keep trying, but realize you can’t control them.

And remind yourself that the only judge and critic of your work that matters is you. Are you happy with your work? Don’t be complacent. Set your standards high, higher than is reasonable. Exciting work doesn’t come from low goals. They are your standards. This is the bar you have to try to clear. Not something someone else sets for you.

I started with the idea of not repeating yourself. I hope you see it in a higher context of pushing yourself to new levels of vision and technical achievement. It is your art, it is your life. Be the best you can be. If you are happy with your art, that is the audience that counts most.

Don’t repeat yourself means be always growing and finding new ways to express yourself.

Bring Mystery

Deep, rich, crushed blacks

Some art lays everything out for you. What you see is what you get. Some art, though, seems to bring mystery to the image. You, the viewer, must become involved with it and imagine what you cannot see. I find I am being drawn more to the mystery side.

Note: this article was inspired by an article "The Imaginary Shadows" in Better Photography Magazine #112.

Reveal all

I used to think full tonal range realism was the ideal for most art and photography in particular. I loved hyper realism. Honestly, I still do. Super detail throughout, Textures so crisp you think you can feel them. That is one reason I use a camera with good lenses and lot of pixels.

You know the drill, especially if you are were in a camera club. Expose to the right, but no blown out highlights. Full histogram down to a few spots of rich blacks. The subject must be in the sharpest possible focus. Well sharpened overall, but with no halos. Printed using the best available paper and techniques so another photographer can come right up to the print as close as he can see and it all looks smooth and sharp to his critical eye.

All these things are good ideas, but not a formula for making great art. I spent years honing my craft to be able to capture all those pixels in the best way. And more learning how to process the files to bring out all that detail. The technician in me loves the technical challenge. And the purist in me loves to see all that gorgeous detail and texture.

Contrasts

There is a problem I am starting to see, though. When you clearly show the viewer everything there is to see, it gets boring quickly. There is little holding power in the image. It is like a movie preview that gives away the whole plot. There is no mystery left. Viewers pass on fairly quickly.

It is starting to sink in to me that in art and life, a lot is about contrasts. Contrasts put things in opposition. We are drawn to regions of sharp contrast. It is in our hard wiring.

Contrasts are a way of comparing things by showing opposing qualities. The contrasts can be light vs dark, in focus vs out of focus, warm colors vs cool colors, moving vs still, hard vs soft, textured vs smooth – there are too many to enumerate.

But we instinctively know that contrasts define a comparison that is important to the image. So we are drawn to the contrasted areas. We spend time looking and trying to figure out the meaning or importance of the contrast.

It helps guide our understanding of the image and we become more involved in figuring out the artist’s intent.

Use contrasts

So, perhaps, viewers actually appreciate some need to think about and spend some time with an image. I call this introducing mystery. The viewer wants to get engaged and invest some energy in it. Contrasts are one primary way to do this.

Unlike just a flat field of pixels, contrasts help the viewer understand the artist’s intent. It shows what relationships the artist wants to point out. What comparisons he wants to make. Contrasts help point out what the artist wanted us to notice.

The mystery of black

There is a special type of contrast often used in black & white images: areas of black. An article by Len Metcalf in a recent issue of Better Photography magazine brought this to my attention. It was kind of an “Aha” moment. You know how when you know something subconsciously, but then you see it written down and it is like a flash of insight?

Len is an excellent photographer and teacher in Australia. He was describing a realization that came to him while teaching one of his master classes. They were surrounded by prints from great photographers, from Ansel Adams to contemporary artists. He says

As I looked around the room, I became acutely aware of the intense blackness in each of the prints. As I stared, I realized that these were not little black speckles as we are cautioned about by judges in camera club competitions. … These were humongous areas of beautiful, deep rich velvety, black black, blacker than black blacks.

He goes on to observe that some artists, like Ansel Adams and Bill Brandt for example, tended to make their prints darker and darker as they got older.

Why? What were they seeing?

Hold back

One of his conclusions was that they realized that, in some cases, the less said, the better. That is, areas of blacks added a new quality to the images.

He speculates that areas of highlight show all their information clearly. You see everything there is to see. The whole story is laid out clearly for us, so we do not have to work or use our imagination. But the dark areas, the spaces where we can’t see what is going on, hold interest for us. We wonder what is there. We make up our own story. it engages our imagination.

Maybe this is why artists like Ansel Adams printed larger and larger areas of deep black as they evolved in their art. By holding back some information from the viewer the image actually becomes more interesting.

Crush the blacks

So I seem to be on a campaign to crush the blacks. What this means is intentionally pushing some of the darkest grays down to pure black. Yes, it eliminates information from the image. That is something we were always taught not to do.

But it is an artistic choice. It brings the benefits I mentioned about introducing mystery and drama into an image.

It is not for all images in all situations. But when you decide to use it, go for it. Be heavy handed. Overdo it to see how far you want to take it. When I overdo it and back off some, I find that I do not back off as far as I would have if I didn’t overdo it. In other words, after seeing the result, I often want to retain more of the effect that I would have thought

It is surprising. Sometimes less is more. Experiment with making your blacks darker to see how it feels to you. I like what I am seeing so far. I used to consider dark images as somber and melancholy. Now I would more likely refer to them as mysterious. Try it and see if it feels better to you.

Today’s image

For fun and an experiment, I went back to an old image and re-processed it to crush the blacks even more. The result is more dark and mysterious than the original. I like it much better. Maybe it is approaching the “humongous areas of beautiful, deep rich velvety, black black, blacker than black blacks” that Len was talking about.

One other reason for doing this is to investigate a point Len made that an advantage previous generations of photographers had was that, to re-print an image, they had to go through the whole darkroom process. This gave them a chance to think about the image anew and re-interpret it according to their current sensibility. We tend to just hit print to make a new print. No thought involved.

I found, indeed, that I changed the image when I took a new fresh at it.