Ed Schlotzhauer

An artists journey

Category: Attitude

If No One Ever Saw It
Would you still take this shot if no one ever saw it? The answer to that can tell us important things about our goals and motivation.
There are many reasons for shooting images. I am focusing on “serious” pictures. Not just selfies or simple travel pictures or sunsets. Rather, ones where we are motivated to put our best effort into it because it is important to us. Where we are trying to create something lasting.
Shoot for hire
Some photographers are hired to create images for a client. It may be commercial photography or weddings or other things. but the result is that you will shoot images as specified by the client. They expect to see most if not all of the shoot.
This is a good way to earn money and build a reputation. If you can impose some of your style and personality on the result, it can also be a creative outlet. But ultimately, the client dictates.
In the context of this article, the point is that the client expects to see most of your shots. They will pick the ones they want to use.
©Ed Schlotzhauer
Shoot for a competition
Sometimes we shoot for a competition. Whether it is International Photographer of the Year or your local camera club monthly contest, the process is generally the same.
We probably are given a subject or genre to focus on. We may have a deep catalog of relevant images to choose from, or we may go out and shoot specifically for the contest.
But ultimately, we will have to go through the painful process of deleting all except the one (or 5 or 10, depending on the contest) that will be submitted. Then it will be judged and, hopefully, shown to the “world” as a winner.
The point is that this is an outward focused process. The result of the exercise is to carefully present our star image to the world to compete. Sometimes we even study past winning images and the judges to try to game the system and give ourselves an edge.
The goal is to win in a public arena. Maybe at the expense of what we really like best.
©Ed Schlotzhauer
Shoot for exposure
Many believe the siren song of “likes”. That lots of clicks, comments, and followers makes us a “real” artist, maybe even important.
I am having to talk here from what i have observed. I do not personally participate in this. Sorry if I overstate it.
I will just ask what has that social media presence earned you, versus what it has cost you? Becoming well-known and widely followed, maybe even becoming an ‘influencer”, is usually a long process with lots of time and effort. It involves learning the algorithms used by your social media channels of choice and trying to optimize for them. Maybe this involves conforming to the type of work that is popular with their viewers. The things that usually get “likes’.
This may not be the work you resonate with. Perhaps your real creative work is unpublished.
Keeping up with this takes a lot of time and may involve bending our artistic vision to the popular taste du jour. I can see that if you are a commercial photographer this might be a way to get visibility and some new clients. But I do not play this game. It is not worth it to me.
©Ed Schlotzhauer
Shoot for ourselves
Or, if you are very lucky or strong minded, you decide to shoot primarily for yourself. You are the audience who matters.
It is hard to get rich or famous like this, so why would anyone choose to do it? Well, I believe that comes down to our goals, our personality, and our situation.
Is your goal to be famous and, maybe, rich? Or is it to satisfy some creative need within? I shoot to fill that creative need. I am an introvert. The marketing and self-promotion required to shoulder my way into the mainstream art world is alien to my personality. It is too big a price for me to pay. Trying to do that made my art drudgery, not creative fun. Plus, I am very lucky and grateful that my situation doesn’t require me to earn my living from my art. At this point in my life, I can reserve it for my personal joy and expression.
I realize that everyone is different and has varying goals and needs. This is just being honest about my motives.
You won’t see it
So, back to the question of what if no one sees it. I think I have established that my primary audience is myself. I’m not trying to make my income from photography, and I do not really care about likes or comments. They are welcome when they happen, but they are not the reason for making an image.
I do share some images with friends and the occasional show entry or online article, like here. Even an infrequent hanging in a gallery. Most of my images are for sale. But I would give a print away to a friend who appreciates it rather than sell it for an insulting price that doesn’t even cover my costs.
And the ones anyone does see just are the tip of the iceberg. I would not show an image I am not proud of. That means only a small portion of the images I shoot might ever be seen.
If I shoot thousands of images but only consider a few of them worthy of being seen, am I a failure? Not in my mind. My standards are high, and I am not motivated to try to get much seen publicly.
©Ed Schlotzhauer
Would I shoot it?
Photography is mainly a creative exercise for me. I resonate with the challenge of trying to do something above average with the scene I find. If I am learning and growing and making fresh new work that pleases me, I am content. That is my standard and reason for making pictures. Your mileage may vary.
So, would I take the shot if no one ever saw it? Trick question. I will see it, and I am the audience that matters for my work. Yes, whenever I get the chance, I will shoot it. It may not be a “money” shot. It may not make me famous. But if it excites me, that is what is important.
Note: The inspiration of the phrase “if no one ever saw it” came from Nuno Alves on Medium.
October 8, 2025
Run & Gun
There are arguments for working slowly and carefully. But there are times when we must be fast and in automatic reaction mode. There is no one-size-fits-all in photography. Sometimes the best choice, or your only choice, is run & gun.
What is run & gun
I doubt there are any hard definitions of this, but by run & gun I mean shooting fast and without prior planning. It is working fluidly, rapidly, instinctively, without setups or lots of takes. Some would call it “fast and loose.”
This is often constrained by external circumstances. The. idea comes to mind for me because I just got back from a vacation in Europe where I was put in exactly this situation on most of the tours I did. These were not specific photo tours. Rather, one where the guide says, “here is the Strasbourg Cathedral; go in and look around and meet back here in 15 minutes.” Gulp. No planning, no chance to work the scene, no bracketing, not even a tripod. I have never even seen this place before and do not know what to expect, other than that it is one of the tallest churches in the world.
Other situations where this is necessary are sports photography, concert photography, or candid wedding photography. All are places where we cannot control the action or pose the subjects.
©Ed Schlotzhauer
Arguments for slow
It’s easy to argue the merits of shooting slow. We have time to contemplate, to consider options. To walk around and look at different angles. Maybe to wait for better light.
This is the kind of shooting Ansel Adams or John Fielder would do. When you are carrying heavy, large format cameras way out into the field and exposing expensive film plates, it imposes a discipline on you.
You would always use a tripod (necessary for slow film anyway). You would compose carefully and thoughtfully. Exposures would be calculated in detail, maybe using the Zone System to make sure all the tones are captured and placed where you can do the darkroom work you want later.
In slow shooting you may go out for a day of shooting and come back with a dozen or so exposed images. But each is very carefully considered.
©Ed Schlotzhauer
Arguments for working a scene
On the other hand, in Light, Space, and Time: Essays on Camera Craft and Creativity, (I get no consideration for the reference) David duChemin argues eloquently for working a scene thoroughly. That is, to shoot your first instinct, then to move and shoot more, look at it from different angles, try to refine your idea and improve on what you did.
He says that, when teaching workshops, if a student says they are not happy with their work, he scans through their images on their camera. He is not looking for technique but for the number of frames they shot of it. His point is that if the student shot 3 images of something and then stopped, they did not explore the possibilities adequately.
I believe most photographers would improve their work if they did this. Most of us shoot digital now, so we are not limited by the cost or bulk of film. We can review our images immediately on the camera. This quick feedback can help, especially if we are learning composition and camera technique.
It is amazing how even a slight movement or re-framing can make a huge difference in the impact of an image. Having the time and self-discipline to do this can be beneficial.
©Ed Schlotzhauer
Arguments for shooting less
On yet another hand, I just read an article by a friend, Dean Allen, arguing that we should shoot less. His is a minimalist argument. The burden of sifting through all those excess images we shoot to find the few good ones is time consuming. It is hard to find the needles in the haystack.
Doing this would certainly save a lot of time culling and editing. I think most photographers would rather be out making images instead of sitting at the computer. So yes, in this sense, fewer is better.
It sounds attractive to say to only shoot the good ones, but I would counter that it is very hard to tell at the time which one will be the best.
But when that doesn’t work
There are situations where one of these disciplined approaches can’t be used effectively. I mentioned being on a tour with limited time to see a spectacular location. There are others.
My nature is that I do not like to perturb a situation to set up a shot. Whether that is on a tour in a cathedral or at a sports event or a family gathering or doing street photography, I prefer to accept what I find then use my skill and experience to be able to get a good image.
This is a basic conflict with my wife. She thinks good pictures of people have them lined up in front of whatever the scene is, staring at the camera, with big smiles on their faces. I would never do this. To me the shot to work for is a candid capture that reveals someone’s personality or thoughts or feelings. One that shows them doing something natural and characteristic.
Not trying to control the situation is a healthy acceptance of reality. And an opportunity for creativity.
©Ed Schlotzhauer
Skill and reflexes
Sometimes you must shoot fast and instinctively. There is no opportunity for planning or even thinking much. The run & gun approach. This is a learned skill. One that I enjoy working on.
To me this is a kind of dance between me and the subject. They are moving or doing whatever they do, and I have to be in sync with them, to anticipate the movement, to recognize the right composition and moment and be ready to react instantly.
It would be nice at times to be able to spend time to move and re-frame and shoot lots of trials, but that is usually not an option in this style of shooting. I find that I am in reaction mode. That is not bad. It is a kind of hunting, where I have a general idea of what I want, and I am patiently looking and waiting for the situation or composition to develop, then I must recognize it and act fast.
It is a rush of adrenaline and satisfaction when I press the shutter and know I have captured a good image.
One way to practice this is to go to a High School football game. Decide what the interest is to you – the action on the field, the sidelines, the cheerleaders, the fans – and to concentrate on that.
If you have kids or grandkids, they are a rich opportunity. They will be comfortable enough with you around that they will ignore you and go about their play.
Using a camera is the best practice, because you are working with the actual framing and exposure and lighting and people. And the get the real feedback to see how you did.
But sometimes in these situations, I simulate it. That is, I imagine I am using a certain focal length lens, I try to visualize the composition as the camera would see it, then think “click” when I would press the shutter. It is good practice for reacting, but you do not get the feedback of seeing actual results.
Expect lots of bad pictures until you get the timing and reflexes. Don’t be discouraged when good results do not come fast. Keep on learning and practicing. Even after a lot of practice, do not expect the same percentage of keepers you normally get.
©Ed Schlotzhauer
Adapt to the situation
I do not believe there is a single right approach to photography, unless you are a commercial photographer in a narrow product niche. Different situations present different opportunities and challenges. It is good to practice approaching scenes from a variety of perspectives and with different skill sets.
Shooting in a run & gun manner is right for some times. And there is a certain wild exuberance from shooting this way. Especially if you are comfortable with it and you have practiced enough to have a good success rate. It is one of my preferred ways to work.
I love the challenge of taking things as I find them and seeing what I can make of them. In some situations, it may be the only way to shoot.
Try it. You may love it.
September 10, 2025
Do You Like It?
Do you like your art? Are you shooting what someone else wants or for yourself? Do you hang it on your own wall and proudly show people? I believe that answering the question “do you like it” is very important.
A marketplace
Some people view the world as a marketplace. The only thing that matters is what sells. To sell, it must meet the current definition of popularity and be “trending”. That implies our personal likes do not matter compared to what is selling.
I realize there are reasons an artist may feel like this. Perhaps you have committed to photography as your livelihood. You will, of necessity, have to follow the trends and give the market what it wants. Unless you are in a position of setting the trends, but very few of us are.
The second reason is based on your personality type. If you are extroverted, you probably have a strong tendency to get your rewards externally. You want the validation of other people, and that comes from likes and awards and sales. These are external validations of our work. Inward satisfaction counts for much less.
I have a friend like that. Great guy. He has been a close friend for many years. But he cannot be convinced that anything he creates is worth more than what someone will pay for it. Or more than the lowest price he can find advertised anywhere. Because of this, he completely discounts his artistic work, because he does not think he could sell it for much, therefore it is not worth much.
©Ed Schlotzhauer
Intensely personal
My art is intensely personal. Except in very rare cases where I am doing work for other people, my subjects, my treatment, my style and presentation are all selected by me and for my pleasure.
My art reflects what I am seeing and feeling. The themes running through my life. It is influenced by my artistic taste and personal values. Printing an image and hanging it for others to see is an intimate act. It is giving others a glimpse of who I am, what I feel and see. Speaking as an introvert, that is very personal and terrifying.
What if people do not like it? That can hurt. It used to hurt more than it does now. At best, now, I may dialog with them to try to understand what their reaction is and why they don’t like it. At worst, I may change the subject and try not to dislike them despite their terrible judgment ☺.
©Ed Schlotzhauer
What if you don’t like it?
But what if you don’t like your work? I have seen it happen. People get bored with their work. They feel burned out. They may lose interest in the subjects they shoot. The creative spark and joy are gone. They may give up photography completely or only shoot selfies.
Or perhaps you feel trapped. You are getting likes and good feedback from social media, but your real interest has moved on and you fear that if you show the work you like now, it will lose your audience. Success can be a trap if we are not confident enough to go our own way.
Or maybe what you see when you review your images is far short of what you felt or imagined when you shot it. You just don’t know how to improve.
So, what if you don’t like your work? It is easy to get discouraged and even give up photography.
©Ed Schlotzhauer
I encourage you to clarify your goals. That should help sort out the objectives.
Unless you are a commercial photographer shooting for clients, no one other than you should be able to dictate your subjects or your vision of how to shoot. Does your camera club have a very narrow criteria for what is acceptable? Drop them. I did. Years ago. It was liberating.
Are you afraid of losing your social media followers? But answer this, how much money are you making from them? I’m serious. You like the dopamine hit of likes, but what are they worth in tangible terms? Trust your creative instinct more than the internet. Take a risk and show the work that pleases you. If your followers leave, that’s OK. Find new ones that appreciate the art you want to do.
If people look at your images and say, “that’s weird” or even, “I don’t like it”, so what? They are welcome to like or buy whatever makes them happy. But our purpose for creating images should be to make us happy.
He may be unpopular these days, but I think Bill Cosby was correct when he said, “I don’t know the key to success, but the key to failure is trying to please everybody.”
©Ed Schlotzhauer
Do you love it?
My point is that our art is our art. Unless we are working for hire, we ultimately do not have to please anyone other than ourselves. We should love our art. It should be a source of pride and satisfaction. An expression of our creativity.
Whatever subject and presentation you choose should be the thing that makes you the happiest. Go through your portfolio and honestly evaluate its impact on you. If you do not love what you see, change.
I can’t criticize your choice. But I hope you go deeper than just pretty pictures that get likes on Facebook. This is your creative outlet. It should feed your soul. It lets your viewers – and you – have a peek at what is deep inside you.
I know an artist who seems to be a happy, bubbly lady, but who does art that is dark and brooding and mysterious. Does that mean she has some deep mental problems? No. It just means that is what comes from her creative spirit and makes her happy. The same way that reading crime novels does not make you a potential killer.
Be passionate about your art. Fall in love with it. Be proud of it, whatever it is. Make prints and display them for people to see. Never be apologetic. Unless they are not well executed. Then work to improve. But well executed or not, like your work.
It is uniquely you. I sincerely hope you love your art as much as I love mine.
August 27, 2025
That Didn’t Work
You had an idea. You tried for it, but the result must be considered a failure. If that didn’t work, what do you do? Does that mean you are a bad artist?
An idea
You get an idea of something you want to try. Call it an inspiration if you will. More likely it is an extension of what you have done before, maybe applied to a new subject or situation.
As an artist, most of our work begins with an idea. As a photographer, we than follow up the idea with trying to realize it as an image. Maybe several, working different positions, lenses, shutter speeds, etc. to try to optimize the resultant image.
If you are very experienced with your craft, you might be able to visualize fairly accurately what the result will be. But no matter how experienced you are, you will get surprises. Surprises can be fun and a great creativity boost.
©Ed Schlotzhauer
Fail
But whether you blast away 100 frames or selectively shoot 1 frame of a scene, you will sometimes look at the result and say it was a fail. How we react to such a failure is very important. Your reaction could ultimately determine the level of success you have later.
I’m using the idea of failing, but what does that mean? The definition will be different for each of us, but in general, I hope we can agree that it means the result does not meet our expectation. It does not necessarily mean the image is terrible or unusable, or even bad, but what we planned or pre-visualized did not happen.
At the risk of sounding like a cliché, this is a learning opportunity.©Ed Schlotzhauer
Permission to fail
Failure seems like a terrible fault to some of us. I am one of those in many things, but not in my photography. For my art, I have given myself not only permission to “fail”, but the expectation that I will and should. I have embraced failure as a healthy part of growing as an artist.
This was a big step for me. I discovered that the fact of failure was not the main problem. The larger problem was fear of failure.
How much are we held back in our art by fear of failure? Do we fear being humiliated? Or that people will dismiss us as an untalented lightweight? Do we believe we are somehow bad when a shot does not meet our expectation?
Here’s the reality: few people care about what we do. They are not sitting around thinking about us and they take little or no notice of our work. If they’re not fixated on it, why should we be?
We are our main audience. Our work succeeds or fails based on our own perception. All that matters is whether we get to a result we are happy with. Failures along the way should not matter.
Risk
Author Herman Melville once said, “It is better to fail in originality than to succeed in imitation.” I believe the greater risk in our artistic life is to fail to be creative.
AI is constantly learning how to mimic all existing art. The only solution is to be different from what exists.
If we are repeating the same boring stuff that 99% of photographers do, what have we contributed to art or to ourselves? Chasing likes on social media is normalizing. That is, it brings us down to the average level of everyone else.
Theodore Roosevelt said: “It is hard to fail, but it is worse never to have tried to succeed. In this life we get nothing save by effort.” If we are an artist, the risk is to not give it our full effort and not become what we can be. To let what is within us die because of fear of failure. That seems too great a fate to risk.
©Ed Schlotzhauer
Learn, modify, try again
The sports legend Michael Jordan said “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.“
Unlike Michael Jordan, we don’t have millions of fans watching live as we fail. We can curate our work and select what gets presented to people to see. You won’t see my failures, unless I am trying to make a point.
Given that, why should we consider failure a problem? A failure is an experiment. We try something, we see the result, and we like it, or we don’t. Either way we can learn something new and try again. But the reality is, we learn more from failing than from success. But only if we make the effort to figure out the cause.
So, when we’re shooting, we have an idea or a vision of what we want to achieve. We make the image. Later, we examine it closely on our computer. Sometimes the result is far from what we envisioned. That is a time to introspect. To determine what we did or didn’t do that made the result different from what we wanted. Maybe to ask if the result is better or worse than what we visualized.
These days, I find that less of my fails are because of exposure or composition problems. Most are concept-level issues. Ansel Adams said “There is nothing worse than a sharp image of a fuzzy concept.” Concept failures are harder to diagnose and correct, but they certainly keep me thinking more.
But whatever the cause of our failure, our goal should be to learn, modify, and try again.
Success is not final; failure is not fatal: it is the courage to continue that counts.
Winston Churchill
Sketches
I consider most of my images to be sketches. Things that are helping me work toward an idea I haven’t fully envisioned. When I shot film, these experiments were expensive, and I tried to minimize the loss. Digital frames seem almost free. No problem to take several experimental tries.
So now we should be free to work a scene as much as seems valuable. But I seldom do it that way. My sketches are more tests to see if what I saw can become a good image. Perhaps it is a fault of mine, but I spend little effort making many slight variations of a scene.
I don’t like doing comparison tests of 12 different views of a scene to try to figure out which is best. If I come up with 4 that are equally good, how do I decide a “best”? When I find myself in this situation, I often conclude I am not really applying much creativity to the image. I seem to be optimizing for technical concerns.
A possible exception is shooting intentional camera motion (ICM) images. Each frame could be considered a failure from a purist technical perspective – blurry, motion, no sharp subject. These are fun because it is an abstraction technique, and each frame is unique. For these, I may do a few variations on a scene, trying different motion techniques. You never know exactly what the outcome will be. There are occasional happy surprises.
©Ed Schlotzhauer
Discoveries
When we allow ourselves permission to fail, we sometimes discover that we have stumbled onto something entirely new. We see a glimpse of a new creative statement starting to form.
This is a different form of courage in the face of failure. The recognition that yes, we failed in what we tried, but it opened a new insight on our world. The first emergence of this new idea is probably crude. It seems like a failure. But as we reflect on why we are drawn to it, why we do not immediately delete it, it may give new insight to change our viewpoint and try to perfect it.
This is one of those rare and exciting moments when we get a tingling in our spine and we perk up and wonder what just happened here? That is a cue that we are about to step outside our comfort zone. It is dangerous for an artist to be too comfortable for too long.
That is creativity. Sometimes creativity is based on recognizing that what I did didn’t work, but I now see a glimpse of something better. Being an artist is a process, not a destination. Failure can be an opportunity to advance ourselves to a better state. Analyze it, experiment, modify, try again to see if you are going in a good direction.
Sometimes, finding “that didn’t work” could mean we are on the brink of an exciting new step in our art.
August 20, 2025
Permission to Be an Artist
There is only one thing stopping us from being an artist. We need to give ourselves permission to call ourself an artist. No one else has the authority to do it.
Who regulates “art”?
Who regulates art? Maybe that seems like a silly question, but many of us are hesitant to call ourselves an artist because we have not been officially designated one by some standards board. We haven’t received our certificate.
I don’t know if it is good or bad, but that standards board does not exist. The certificate does not exist, and if it did, it would be meaningless.
Many people and organizations want us to think they are the keepers of the purity of the arts. But they only have authority as far as they can convince other people they have it.
The gatekeepers, whether they are large galleries, or internet influencers, or art schools, or even your local camera club, have no authority to control what is art and who gets to do it.
©Ed Schlotzhauer
Who is keeping you from being an artist?
I believe many of us are afraid to consider ourselves an artist for fear that someone will come and say no, we are not qualified. We are afraid we would be publicly humiliated and denounced as not good enough. We did not pass the qualifications. By calling ourselves an artist, we might fear we are elevating ourself to a higher plateau.
Well, we are. But that is a good thing.
This is art, not brain surgery. We do not have to go to school for 12 years then do years of apprenticeship before going before a review board to grant us a license. I’m glad they train doctors like that, but it is not a good model for artists.
The best definition I can remember of art is that anything done as art, is art. So, if you intended that image to be art rather than just a selfie or record shot, then it is art. No one can say it is not.
That no way says that if you intended it to be art then it is great art. Its quality depends on many factors, including your skill and maturity. We learn and improve all our life.
©Ed Schlotzhauer
Photographer or artist?
So, when someone asks you what you do, what is your answer? Are you an artist, or a photographer, or do you respond with something vague like, “oh, I like to take pictures”? How you answer and view yourself is your business. But what is keeping you from considering yourself an artist?
I recognize that if we announce ourselves as an artist, we are claiming greater mastery. We present our work and ourselves in a different light. In a different way. Those of us who are introverts get nervous about that. We do not seek attention,
The reality, as I see it, is that it is not about ego or skill level. If we believe we are doing art, we should confidently assert to the world around us that we are artists.
©Ed Schlotzhauer
Prove it
Some people are born salesmen. They try to talk the talk without learning how to walk the walk. I do not think that is the case for you who read this. You understand that you must prove what you can do, who you are as an artist. And that is what we do with every image we show the world. It is just as important, if not more important, to prove it to ourselves.
How do we do that?
John Paul Caponigro said “Singular images prove your craft. A body of work proves your artistry.” I think there is wisdom in that.
When you go through your catalog critically, do you find images you would show anyone, anywhere without fear of ridicule? If you find a few, great. You are learning the craft and starting to produce interesting work.
Have you, or can you, put together one or more projects around a theme? A good project would have 10-20 excellent images showing cohesiveness and consistency. This demonstrates your ability to create a body of work.
A single great image may be luck. A good body of work proves you can repeat it. That you are can create regularly and to a consistently high level of quality.
This is certainly not the only way to prove your mastery, but it is a good way. Give it a try and you might surprise yourself.
If you have proved to yourself that you are an artist, do not be afraid to take the label for yourself. Say it proudly. You have given yourself permission. You are the only one who matters.
July 23, 2025