Ed Schlotzhauer

An artists journey

Tag: failure

  • Judging Art

    Judging Art

    Who gets to judge art? What criteria do they have to use? Is it objective? This is a difficult subject and I will probably step on some toes. Judging art is something we all do. When we see art, we judge it. How should we do it?

    What is art?

    A widely heard definition of art is that it is “an object created by human skill and imagination.”. This immediately eliminates AI generated “art”.

    This is actually a pretty good definition, but it leaves a lot of room for interpretation. Basically if the artist says it is art, it is. This includes the picture on your fridge your 6 year old drew

    But 2 people can go out to the same location and paint the same scene and we will look at them and say one is valuable and the other is much less so. Why is this? Does it have to do with the skill of the artist, their creativity, their choice of color palette?

    Even if we acknowledge them both as art, we will judge that one is “better” than the other.

    Is Photography art?

    Let me take a side track to address photography; a subject near and dear to me. I am a photographer, so I may be accused of bias.

    I will hedge some and claim that photographs can easily be art, but not all photographs are art. Billions of photographs are taken every day (yes, Billions). The vast majority are selfies, friends, or food shots. These are taken as a record of something. Even the person snapping the picture does not consider it “Art” in the formal sense with a capital “A”.

    But a few images are taken to be art. They are created by human skill and creativity. These images seek to show us something new or in a different way. The photographer is expressing something fresh and unique.

    These rare images are art. Every bit as much as a symphony or a sculpture or a painting.. You may disagree that much skill is involved, but try it. Try creating photographs at this level. This isn’t getting to the top 10% of the photographs taken, but rather something like the the top 1 in 10,000,000. I consider creating a great photograph a life altering exception. If you can do that regularly, you are truly a top performer.

    Twelve significant photographs in any one year is a good crop.

    Ansel Adams

    Is it good enough to just be “pretty”?

    In Better Photography magazine* issue 111, Tom Putt describes the challenge of selecting images for his gallery in Australia. He laments that local customers want to see “pretty” pictures of the area, but he would prefer more abstract, edgy images that show off his artistry. He even clearly states that the prints that sell in galleries are not the ones that win awards in competitions.

    I share the feeling. If I show what I consider a very creative, artistic image to most non-artists I get a polite “that’s nice”. But if I show a nice landscape to them I get a “Oh, wow; that’s very pretty!”. I can’t criticize them. The landscape is much more relatable to where they are. Mostly it is curators and avant-garde collectors and other artists who value the non-traditional work.

    I used to get upset when someone said my work was pretty. Now I just say thank you. I’m glad to bring them something that meets their criteria for good art, even if I disagree with its true artistic value. I would be happy to sell them something they like.

    Who gets to judge artistic merit?

    So who’s call is it? Who judges the merit of art? Actually, we all do and nobody does.

    Everyone is entitled to their opinion of art according to their criteria and values. Even if the intelligentsia with credentials and large followings disagree, what you like is good art to you. I will no longer try to educate people to show them how their opinion is immature or unsophisticated. Actually, it may not be. I have come to see how they may be educated and sophisticated enough to know what they like. I am happy for them.

    And there will always be the self-appointed gate keepers who want to dictate style and judge competence.

    It is impossible for art, or any of the higher creative activities, to flourish under any system which requires that the artist shall prove his competence to some body of authorities before he is allowed to follow his impulse.

    Bertrand Russell

    The artistic police always tend toward building up their cause and rejecting new or differing work. As a matter of fact, their blinders usually make them incompetent to judge truly new and creative work.

    What is the criteria for judging art?

    When people are honestly trying to judge art, how are they to go about it? They must have some criteria to raise it above just “I like it”.

    This is an area where I feel the gatekeepers are doing artists a disservice. When I apply to a show or a contest or a gallery, I get back a “sorry, you weren’t selected.” or a “congratulations, you were selected.” But in either case there is no criteria stated up front or feedback as to why my work was selected or not. I am getting very frustrated with this.

    In most cases I have to pay to submit to a show. For that fee I don’t get back much value. There may be a theme stated for the show, but no actual criteria for judgment. I feel that we should get back some useful feedback. I am not seeking a full portfolio review, but this should be professional practice. Artists are the lifeblood of galleries and the galleries should be taking a long term view to help develop upcoming talent.

    But even if they are not going to take an enlightened long view like that, I feel that we deserve to know the criteria for judging and how we were scored. Even in my local camera club competitions way back, every photographer heard a discussion by the judges and knew how the evaluation of their entry was derived. When I was a new photographer that was extremely valuable. It should be taken to a higher level now for professional artists. Otherwise we are feeling blindly in the dark.

    Why is some art good?

    So 2 artists are creating art at the some time. Why is one significantly better than the other? It could simply be skill. One of them has studied and practiced far longer and better than the other. Or it could be natural talent.

    I used to write software. Numerous studies showed that some people have a natural talent for performing at a higher level than the norm. In the case of software, even with the same education and experience, differences of 20 to 1 in productivity were seen. I suspect it is similar with artists.

    Or is could be their vision and creativity. This can’t be measured or quantified, but it makes all the difference.

    Where does creativity come in?

    Imagine again the 2 artists standing on the bank of the Seine River in France painting a landscape scene before them. One is an acclaimed Realist painter of the era. He renders a very skillful, detailed representation of the scene. The other is Claude Monet. He sees the same scene totally different. The painting he creates looks nothing like the one done by the man standing next to him, even though the subject is the same.

    Monet’s impressionistic style was initially rejected and unpopular, He was criticized and mocked by the learned critics of the day. But today a significant portion of the people on the planet know Monet and recognize his work. Even after 100 to 150 years we still line up for hours to see a collection of his paintings. On the other hand, I bet you can’t name even one of the popular and well regarded Realist painters of his day.

    This is the edge that creativity brings.

    How about feeling?

    We constantly hear that an artist needs to convey what they felt about the subject. I usually agree with this, although it is hard for some subjects. Most of the time, when I make an image, I am asking myself what I am feeling and how I am showing that to a viewer.

    How does a viewer judge feelings? Isn’t it totally subjective? One viewer can look at a picture and break down in tears because of the associations and meaning it invokes in them. The viewer beside them may say “yeah whatever…” Obviously one was touched and the other wasn’t.

    Was the problem of not reaching the second viewer the artist’s or the viewer’s? Maybe neither. If the artists did what he could, that’s all he can do. We don’t all react to the same things. We all have different criteria of “goodness” in art. Let’s acknowledge that and make it more transparent.

    So, judging

    We all judge art when we see it. Most of us probably are not practiced in introspecting and analyzing our response. So all we can say is something like “I like it”.

    The professional gatekeepers who judge shows and contests and gallery submissions should be held to higher standards. Artists should get better feedback on their submissions. Even if a juror told me “My training and curation experience is in post-modernism; your entry did not fit that style so I was unable to evaluate it well.”, that, at least, gives me some good data. It is an honest response. I know I will not be accepted in a show this juror is judging. Even better would be for the show publication to state clearly that the theme is Urban Decay and the juror will be giving special consideration to post-modernist work. Here is a link to see other shows she has curated.

    If criteria were made clear, even at such a rudimentary level, we would have much better guidance. I would know not to not submit a lovely landscape sunset to a show that was only going to consider gritty post-modern images. Even better, if I got actual feedback from the juror on why my image was or was not rejected, I could learn. I could evaluate where I stand against their criteria and decide if I need to change or find a new venue.

    What judging counts?

    Judging happens everywhere and all the time. What is important?

    As I see it, there are 3 primary audiences to consider. The first is me. I, the artist, must decide how I feel about this image I have created. I must be able to express why it was made and how I felt and what I was trying to say with it. If I can do this and I am happy with the image, that is of first importance.

    The second consideration, I think, is the viewer. They are the intended audience for the image. If someone likes one of my images and purchases it to hang on their wall for their pleasure and to show other people, that is high praise and it does not matter what any gatekeeper may say about it.

    Lastly and least are the myriad of gatekeepers. Those who give anonymous judgment of our images according to secret criteria. Since they are working behind the scenes in secret, they are basically a Star Chamber court.

    I am disappointed when I am voted out by one of these secret courts, but I refuse to take it as a judgment against my work. Since I don’t know the criteria used, I assume my work did not fit the pattern they are “promoting” in their curation.

    So, we are all going to be judged whenever our work is seen. Accept that. Art judgment is not objective. It cannot be. But when someone other than a potential purchaser “votes” us down, ask what criteria was used. Understand the criteria and we understand the judge. Know that these 3rd party judges generally have their own agenda they are following.

    And remember, when we get bad feedback, the judgment is on the piece of art, not us personally.

    Footnote

    • Better Photography magazine is a lovely publication edited by Peter Eastway. Peter is an amazing Australian photographer who justifiably has multiple Professional Photographer of the Year and similar awards. I get no compensation from them. I just want to point this out as a fresh and interesting publication run by extremely knowledgeable and talented artists.
  • Waiting for Permission

    Waiting for Permission

    Are you using all your artistic talent and showing the world what you really see? Or are you waiting for permission to be an artist? Guess what, no one is going to give you permission.

    Priorities

    You are an artist. As such, you have to be fiercely independent and confident. Yeah, I know. Few of us are really that confident, especially when we get criticism. But criticism comes with the job. We are an artist if we let it roll off and not distract us from what we feel we have to create. It hurts just as much, but it can’t derail us.

    As an artist, we each have a unique viewpoint. This is what gives us our own style. Expressing our viewpoint has to be a priority for us. Even if it is not popular. Even if it seems to be going in a different direction to the mainstream.

    Our priority has to be making the art we see and feel. If we are not following our own heart artistically, we are not authentic, we are an imitation of someone else. Sorry to be harsh, but if we are copying someone else’s art to be popular, we are a fake.

    Agenda

    The world has an agenda. Never believe otherwise. Galleries are not interested in the creativity or uniqueness of your art. They only want to include what their customers have historically bought. Curators have built a reputation for promoting a certain style or type of work. They are only going to select art that matches their program. Art consultants seek to maximize sales by choosing safe, known styles for their applications.

    If you are creative and following your own path, you may well not be a match for their agendas. Anything even slightly outside the norm or expected will be rejected.

    Does that mean your work is inferior? No, If it is your heartfelt creation, it is your art. Just because the gatekeepers do not embrace it does not mean they have the authority to deny you being an artist.

    It may not be popular

    There are people selling programs to “help” us sell our art to a wider audience. Usually they are based on some version of “look on Etsy or Artfinder and see what is selling, then do that.” These programs probably work, and if your only goal is to sell things, that is OK.

    But I’m assuming you feel a burning need to create your own art, not a copy of someone else’s popular work. Now things get more difficult.

    In his marvelous little book “A Beautiful Anarchy“, David duChemin writes:

    Of course, public reaction, either negative or positive, in not the point. The point is that the long history of creativity – in every imaginable field – takes us inevitably into places where we have to pour new wine into old wineskins, and that invites criticism, which in turn invites fear, and soon we’re back to hiding in the shadows, letting others take the risk while we abdicate the responsibility to do the one great thing we can do with our lives – be fully ourselves and make art of our lives.

    A Beautiful Anarchy, David duChemin

    What you see and feel

    As an artist we have to be able to stand up and say “This is what I see and feel; look at my view of the world.” We are out in the world seeing with fresh eyes. Capturing images to present to our viewers from a new perspective. No one should be able to take that away from you.

    As Mr. duChemin puts it, we cannot shrink back in fear and hide in the shadows. If we do, we have robbed our self of creating our art and we have robbed the world of what we can give them.

    Go your own way

    One of the sayings I live by, to my wife’s alarm, is “ask for forgiveness, not permission”. Actually, I seldom ask forgiveness either.

    Asking permission gives someone the opportunity to say no. Why give this person the authority to place rules or limits on your creation? They should not have the right to deny you your art. Do not be left waiting for permission.

    An artist is driven by his vision and a need within to create. Do not let the world discourage you or quench your creative spirit. Do not accept labels or let the world pigeonhole you. Take responsibility for your own art. Avoid the trends and whims of the gatekeepers around you. Be what you feel is right for you. Create for the joy of creating.

  • Excuses

    Excuses

    Excuses, we have them for every occasion. There’s nothing interesting here. It’s too hot. It’s too cold. I’m too busy. The weather is not right. I don’t like this light. I’m not good enough. I’m shy. It could go on for a page or more. Excuses are our way of letting ourselves off the hook when we are scared or don’t want to do something.

    As a heads up, this is about the dreaded topic of marketing. In case you want to stop reading now. 🙂

    Why make excuses

    Excuses are a way of absolving ourselves of responsibility. We shift the blame to someone or something else. It lets us off the hook. We didn’t fail, it was “their” fault we couldn’t do it.

    Have you done that? I sure have. We don’t want to feel bad about ourselves. After all, we have a self image to nurture. The problem is when we rely on excuses to not do anything.

    Fear

    A lot of times we make excuses because we are afraid of doing something. Contact that gallery? No, they wouldn’t want my work. Submit for that show? No, I’m not good enough.

    Fear of failure keeps us trapped in our own prison. We build a cage of excuses around us to protect ourselves from failing. But we can become trapped in a cage of our own making.

    But we’re thinking about it wrong. What we fear almost never happens and not achieving our objective is not the same as failing.

    What we fear

    I believe a lot of us artists are introverts. We shun confrontation and don’t like to be criticized. Even if we are not introverts most of us do not like these things. So we fear that if we put our self forward we might be rejected. People might even think bad of us.

    Here’s what I am learning: we will be rejected, again and again, and no one really knows who you are or cares enough to think bad of you. That sounds harsh, but it should actually be somewhat comforting.

    I apply for a show and my submissions are rejected. I don’t know why. They do not give a critique. Perhaps what I entered doesn’t appeal to the juror. Perhaps they had different styles in mind. Maybe the juror was in a bad mood at the time. I cannot know. But what they didn’t say was “you are a failure; I hate your work; you are not worthy of being an artist; don’t ever enter this event again”. No, it was just a rejection. Get over it and go on.

    Trying

    You know the old Yoda line “Do or do not. There is no try“. It is a great line, but kind of misleading. Like Luke in the scene with Yoda, if we do not believe we can do it, we are probably right. The reality is that for most things, trying is all we can do. We cannot always create the outcome we want as long as we are dependent on other people’s decisions.

    Trying does not mean we doubt ourselves. It means we recognize that many of the attempts we make will not succeed. And we’re willing to live with that.

    It’s the trying that we fall short on. We’re afraid so we never try. We get a rejection so we stop trying. Persistence is required in order to succeed.

    As I have said before, “build it and they will come” doesn’t work. We have to let people know about ourselves and our work. This is called promotion. It is called marketing. That is not a bad word. It is what makes us recognized and successful.

    Just do it

    For years I had the attitude that I love doing art but I hate marketing. I am shy so I am not good at it. People will eventually recognize the worth of what I do.

    Ain’t going to happen.

    People are not out there waiting anxiously to “discover” me. They do not know I exist and don’t really care. I have to take definite and active steps to make them aware of me. It may take many attempts before they will take a serious look at my work and see something they like. This is called “marketing”. I now see it in a different light. Rather than being a distasteful thing I should do, but don’t, I see it as an exciting opportunity to promote myself and be recognized.

    No more excuses.

    The great Wayne Gretzky famously observed “You miss 100% of the shots you don’t take.” You cannot succeed unless you try. I have finally internalized that. Just coming to believe that made it far less distasteful. Starting to do it and discovering that a rejection is not fatal and no one blacklists me for trying has made it far easier as I go along.

    Try something. Act quick. Learn from your mistakes. Keep trying. Believe in yourself and never give up.

    You haven’t failed unless you don’t try. Stop making excuses. Just do it.

  • Polarizing

    Polarizing

    I wish I were talking about the great polarizing filters I routinely have on my lens. But no. We live in highly polarizing times. Just look at almost any political talk, at least here in the United States that I am familiar with. Or any “discussion” of social values, climate control, animal rights, etc. There seems to be a bimodal distribution on all things. That is just a fancy way of saying everyone is to one extreme or the other with few in the middle – we are polarized.

    I actually want to encourage it. Let me explain.

    Emotion

    One of my goals is to create a reaction in you with my images. It doesn’t have to be a strong reaction. I don’t shoot for social causes, so you won’t see starving refugees or sex trafficking or such subjects. Congratulations to those who are drawn to exploring such things, but that is not me.

    Nor do images need to be graphic and depressing to evoke emotion. One of the side effects of the extreme polarization in most things is that promoters of a cause are extremely “serious” about what they are doing. To the point where, if you don’t agree and support them, you are a worthless human being.

    I promise never to deal with you that way. My images look at the world around me, wherever I am. I try to find joy and wonder in even the smallest things. If I can transfer some of that wonder to you, I am successful. We all need more wonder and joy in our lives.

    So one metric I look for is that an image needs to be more than just about something. It needs to make you feel something.

    Boring

    I will express my personal opinion that most photography is boring. Including some of mine. Beautiful sunsets get old quick. Technically perfect images aren’t much use unless the subject or composition is also very strong. And selfies – I won’t even go there.

    I believe an image should move you in some way. Even if it is just to make you stare at it in disbelief or puzzlement. Ideally it should connect with you in some way. Some way that makes you pause and consider it for a while.

    It takes a lot of effort to make an image that is not boring. That is one reason it is fun and creative.

    Conventional

    Another trap is making conventional images. That is, subjects and compositions that we expect, that are similar to what most other people do. This is playing it safe. This is a danger of thinking in terms of social media “likes”.

    Learn the rules, then decide when to break them. You are an artist. There are really no rules. If we apply our creativity we can probably do better than the average and conventional. Try to look at things differently. Maybe a different position or unconventional lens choice. Spend time thinking about what you want to say.

    Being different can easily be abused. I do not care for images that are different in some weird way just for the sake of being different. What makes you think that landscape actually looks better out of focus? Have something to say.

    Wonder

    For me, it comes down to trying to keep a sense of wonder and finding out how to convey that to my viewers. It’s easier said than done. Most of us lose our wonder as we mature. That is unfortunate. We are just getting to a place where we can understand enough of the world to actually wonder at it.

    I understand. I lose my wonder at times and have to re-discover it. Especially now that I am old cynicism seems to wash the color out of everything. I fight it. Sometimes I win. It feels good to really get interested in something.

    Power of art

    I’m a hopeless optimist. I believe art is one of the things that can bring people together. It rises above our polarizing differences. There is not conservative or liberal art. No Blue or Red art. Even if we disagree on many things, we can share enjoyment of an image that speaks to us. We can even share dislike of an image.

    Maybe agreeing on something we both don’t like can start bringing us together.

    Love it or hate it

    That brings me back around to my theme for this article. I want my viewers to feel something when they look at my art. Ideally I would like them to love it. But is they don’t, I would prefer them to hate it than to be indifferent.

    This is my art. I labored over it to present it to you. Being indifferent is the most terrible outcome I can imagine.

    Unlike our divided political climate, I would prefer a polarizing, bimodal response to my art. If you don’t feel anything one way or another I have probably failed. Even if you hate it, perhaps you will at least consider it for a few minutes and decide maybe there is something there to take away.

  • Try and Fail

    Try and Fail

    No, I’m not saying try “to” fail. If you have been there trying to do creative work, you know that you will create a lot of failures along the way to some good work. In creative work we often do not clearly know where we are going. That leads to a lot of failed experiments and dead ends. When we try and fail, is that bad?

    Attitude

    Our attitude about failure will have a lot to do with our results. A reality for many of us is that, if we are not failing, we are not stretching ourselves and developing new skills or vision. As creatives we cannot play it safe. We have to be risk takers.

    I love a quote from a blog by Benjamin Hardy. He was talking about Molly Bloom and said “The moment you realize you can try and fail — and that everything will be okay — then you are free to create.“

    This is a liberating event in our creative journey. Failure isn’t final. Failure leads to growth. When you fail, no one comes and takes away your camera or your brushes. No one even laughs at us. Realizing we can fail and go on with no consequences frees us to try without worrying much about failing.

    Learn by doing

    We don’t upgrade our skills and exercise our creativity just by thinking about it. We have to take action. But just taking random action will usually lead to random, unwanted results. We need a way to follow a path that will take us to desired results.

    You are probably familiar with the “do it, try it, fix it” loop. It goes by different names, but the concept is pretty much the same. This is an excellent process for improving things.

    The basic idea is you try something new. Then you evaluate the results, Was it a success or an improvement? Decide what, if anything, you want to keep of this experiment to incorporate into your tool set. Then, based on the evaluation, plan what to try next. That becomes the basis of the next experiment. It is important to realize this is a cycle, meaning it continually loops and repeats.

    Evaluate

    At the evaluation stage many experiments may be tossed out. They did not take us in the direction we want to go. It was a failure, but that does not mean we failed. We just tried something that we decided didn’t work for us.

    This is part of a process. It is a deliberate plan to systematically push the limits. To do that, we will try a lot of things that don’t work out satisfactorily. The failures are expected, planned even. Not something to be ashamed of. We should be happy to know we tried. Now we are free to do another experiment in a different direction.

    Freedom

    Freedom is at the core of the process. We are not just trying random things and mostly being disappointed with the results and insecure with our creativity. Instead, we are following a deliberate process of improving our self and our art. And knowing we can try anything with no fear of failure is extremely liberating.

    It is easy to get discouraged and think of our self as the failure. We have probably all felt like a fraud who has no right considering themself an artist. Remind yourself that we have to change and grow creatively, and to do that requires a lot of risk taking and failed experiments. Following a process like outlined above makes it a methodical plan. It help us keep in mind that the failure is not a personal failing but a necessary and expected outcome of the growth process. It can be exciting. We can risk more when the fails are not catastrophic.

    The image with this article is an experiment. It is probably not what it appears to be. I will leave it to you to decide if it was a failure. I have my own evaluation.