What Is Creativity?

I’ve discussed aspects of creativity before. Mostly from a practical standpoint. It is a topic that has a special call to me. But what is creativity actually? I decided I would do research to find out what the experts say.

Psychology

So I set out to find out what people who spend their career studying creativity have to say about it. I have mentioned Teresa Amabile and some of the intriguing papers she has written. They led me to believe there might be useful insight to be learned.

After some internet research I saw several mentions of a book “The Nature of Human Creativity“, published by Cambridge University Press. It is a collection of papers by 24 psychology scientists that are frequently cited in textbooks and other papers. The first page describes it as “an overview of the approaches of leading scholars to understanding the nature of creativity, its measurement, its investigation, its development, and its importance to society.” Wow! That’s exactly what I wanted!

I eagerly bought it and jumped in, only to find it was like wading through a swamp. Turns out the giveaway I should have caught was that this was by “leading scholars”. Works like this are written by PhD’s to impress other PhD’s. There is little thought of communicating practical advice to real people. But I have read a lot of PhD and above papers, so I pressed on, although with diminishing enthusiasm.

Spoiler alert: I gave up about half way through. It’s not that I couldn’t understand it. Instead, I found it very unsatisfying. I could tell there would be no light at the end of the tunnel, because the real answer is that the scientists don’t know. Sure there are lots of theories. Scholars live by making and publishing theories. That does not mean they are very meaningful.

So, what is it?

A lot of psychologists accept the statement that “creativity involves the production of original, high-quality and elegant solutions to a certain class of problems – novel, complex, and ill-defined, or poorly structured problems.” [Mumford, Medeiros, and Partlow, 2012] This is one of the simplest and most concise statements defining creativity I have found by the psychologists.

In practice, though, it leaves a lot of unanswered questions for me. The one word I definitely agree with is production. You cannot evaluate the creativity of something until it is made or built. Someone has to be able to see it, hold it, examine it, compare it to other things. Otherwise it is just an idea.

But then what about terms like “original” and “high-quality” and “elegant”? What do they mean? Who defines them? And is art included in the set of “novel, complex, and ill-defined” problems they study? To me art is definitely all of those.

How to measure it

One of the greatest problems I had with the psychologists, though, is how do you measure creativity? If something calls itself a science then its theories must be measurable and other scientists must be able to repeat and independently verify the results.

Most of the psychologists agreed, probably correctly, that creativity varied by domain. They pretty consistently solved the measurement problem for their research by using a panel of domain experts in each specific area to score the creative works. The expert scores determined the creativity judgment for any work being evaluated. The fact that the expert’s scores had decent statistical correlation was their “proof” that the measurement was valid.

That is easy and it takes the researchers off the hook. They do not have to be the judges. To me, though, it is the thing that invalidates the whole research approach.

Is art different?

The psychologist’s measurement approach will work OK for engineering or math or software or accounting. Most any problem solving discipline where the problems can be expressed and solution quality can generally be analyzed and agreed on.

I believe art does not fit this pattern and has a terrible history of valid critical judgment. There are no clear right or wrong solutions in art. Critic judgment is often strongly biased by their opinions and background and training. Just look at the resistance and rejection a new movement like the Impressionists got when they opposed the established Realist intelligentsia. Or look at Paul Klee. History seems to repeat itself about every generation.

On a much smaller scale, look at typical photography contests or exhibition competitions. Perhaps I am just an arrogant curmudgeon, but I often look at the winners selected and think “you’ve got to be kidding; I throw away better ones than that”. I have done judging (forgive me) and I know judges can come to consensus and select the top 3 entries they like best according to the criteria they have set. But unless a work is a blatant copy, I disagree that they can reliably determine a quantitative measure of its creativity.

To me this shows that we should have little confidence in the ability of critics to judge creativity in art.

If we don’t know what it is, how can we do it?

Sherlock Holmes seems to be the first to state “I know what is good when I see it”. Don’t we as artists do that all the time? Isn’t that the only criteria that can guide us?

We could say “I don’t know what creativity is, and judges seem to be telling me I must not be creative, and I can’t always do work that is demonstrably original and novel, so I will give up”. If we did that no art would ever be done. At least not by honest, truth seeking artists. It is easy to copy what seems to be popular, but really different work always fights against a headwind.

But think. Who is it that is telling you your work is no good? The same people who told Monet and Van Gogh and Klee they were no good. I’m glad they didn’t listen. They kept their head and did the work that was unique to them. And the world is better for it.

We each have to determine what evaluations we choose to accept for our art. Do not give weight to the negative talk by the critics when your inner voice disagrees. Your inner voice may not be right. It may need new training and experience. But you have to trust yourself, and go with your instincts. You really don’t have any other reliable standard.

Talent or skill?

So is creativity a talent or a skill? Does it come from the Muses or is it something we are born with? Can we develop and enhance it or are we stuck with what we have? Can other people reliably measure our creativity?

Probably some or all of that. Don’t expect the answers to come from psychology research . They are at least as blind as the rest of us. If scientists can’t give us objective answers, we have to decide who we listen to. As an artist we need to give greatest weight to our own evaluation. It is the only way we will follow our path.

One thing I do know is that creativity seems to reward hard work. If we sit around waiting for inspiration, we may be sitting a long time with nothing to show for it. Get busy. Go out in the field or go to your studio and make trash if necessary. Do something. Movement seems to generate creativity. Make your own path and don’t look back.

Disclaimer

I am not belittling psychologists. Most of them I have studied seem to be very intelligent, hard working people. I’m just saying I don’t think the methodologies I have seen used in studying creativity are destined to lead to much success in understanding art.

Maybe they can understand why 2 software developers with seemingly equivalent training and experience can exhibit vastly different levels of creativity and productivity and quality in their work. Something I have often seen first-hand. But that is a different and easier to study domain.

I wish them luck. But for me, I will not look to psychology research for future help in understanding artistic creativity.

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