It seems most people rush to share results of any photo outing on social media immediately. But why? Does that make sense? Wouldn’t it be better to wait until you have a few great images ready? Let your work and vision mature.
Don’t be a slave to social media
I am freely admitting my prejudice here. I am not a fan of social media and I don’t participate in much of it.
A lot of people I see feel compelled to post some of everything they do to social media as soon as they are within cell phone range. They put themselves under a lot of pressure. If you are dependent on the “likes” and upvotes you get online, you serve a very capricious master. And what if several people don’t like your work? What do you do? Change? Abandon what you are doing? Who is deciding your style and artistic interests?
It’s not collaboration
Is your art a group process or are you, the artist, solely responsible for your creations? “Collaboration” is one of those powerful sounding words thrown around in corporations these days. I’ve been there. I know there is a place for it in corporations where they’re trying to achieve at least an average result and wanting to make several special interest groups feel included. But I claim it is not appropriate for our art.
Our art should be a highly personal expression. To a degree, it should not matter if it is not universally popular. Maybe we should not try to be universally popular. If it appeals to the masses and looks like “everybody else’s” art, is it a creative expression? My work is going to be my own total responsibiity.
Ask why you are sharing
If you are sharing on social media, I think it is important to ask why you are doing it. Likes feel good, but do these people actually buy your art? Sorry to be crude and talk about money, but isn’t that the grease that lets things run?
If your social media strategy is well tuned and you have a good mailing list of people who are real customers and eager to buy your work, good for you. That is a reason to publish on social media.
But, how fast should you do it? Conventional wisdom on social media is that you should show work in progress. This is where I tend to disagree. I believe we should never show our work until it is ready.
Curating takes time
A lot of my art has to mature. I may have an idea of something I want to pursue, but my first attempts are usually not representative of where I will end up. It is typical for me to have to work with an idea or a subject for a while to refine my view, to understand my underlying feelings about it. The ideas have to age, to mature some. This can take from days to years.
So if I’m shooting a project, the first images I shoot may be scatter shots all around the idea I haven’t really “discovered” yet. After dong work on the project a while I begin to understand what I really want to say and what will make the best visual presentation. It could be that one or more of those original images actually work for the final project, but that is almost an accident. It usually means I shot an image instinctively even though I did not consciously understand where I wanted to go. But projects can last from weeks to years, so my vision likely evolves over that time.
In a similar way, it is sometimes the case that I shoot an image, I like it, but something tells me it is not complete yet. Maybe it needs to be worked as a low key black & white image. Maybe I need to do some serious cropping to isolate the part that really interests me. Perhaps I need to composite it with some texture or other elements to complete the look. Or maybe it just isn’t as good as I originally thought.
If you’re like a lot of photographers, you shoot a lot of images when working a scene. Sometimes it is not immediately clear to me which is the pick of the group. I often have to live with them a while to understand what I was really drawn to. It may take days or weeks before I can look at the set and say “this one” is the one that captures what I was feeling at the time.
If I am under pressure to get a quick look out to social media, I would find that what I am publishing is not really representative of what I end up with. Maybe that is OK for you. But I do not want anyone to see what I would consider inferior work. A secret of most photographers is that they seem very good because you only see about 1% or less of what they shoot. They throw away or rework what doesn’t work before it ever gets out of their studio. What you do see is good.
A line from a famous old Paul Mason ad said “We will sell no wine before its time.” I don’t know if this is still true or if it ever was, but the idea has merit. Don’t be in such a rush to get things out. Wait for them to mature. A few great images is more impactful than a bunch of mediocre ones.
This is a pano I shot earlier this year. At first it was a pick of the day. I really like the clouds and mountain shapes. After living with it for a while, though, I realized I do not like the foreground or the middle ground (the lower forests are too dark). And there is more visual clutter to remove than I wanted to do. So this went into the “eliminated” pile. There was another one that I liked much better.