Sustainability is a common buzz word these days. It is applied to everything. Every company and product claims it. For this, I’m going to redefine sustainability from an artistic point of view.
Creative sustainability
As artists, we live on our creativity. Do you worry that the well may dry up? What if your creativity goes away?
If we produce hard, do we use it up? Or is the engine somehow fed by using more? Is creativity a “sustainable” resource or does it get used up?
Since this is the core of what we do as artists, it is natural to worry about it. Probably all of us at some point have concerns that we may use it up. What would we do then?
So, an ongoing concern for many of us is, should we ration and conserve our creativity so we don’t use it up? Is it even possible to conserve it?
Sustainable creativity
I don’t believe creativity actually gets used up. It is like a good well that always seems to be full when we need it. If anything, creativity thrives on being challenged and used. It seems like the more we call on it, the more there is.
But is it sustainable? I think so, but we can be our own worst enemies. If we keep doing the same stuff over and over we get less creative. When we try to stay in a safe rut, there is less need to exercise creative. We’ve done it all. Many times. It is a major challenge to apply new creativity to repeating the same things.
Unless we are following the lead of where our creativity wants to take us, we risk getting stale. When that happens, we seriously fear we are not creative any more. And we are right.
That doesn’t mean our creativity is gone. But if we do not give it free rein to take us in new directions, it stops challenging us. For all practical purposes, our creativity is them used up.
Creativity is like a good friend. It will be there for us, but we have a responsibility to nurture the relationship. If we ignore it, if we do not make time for it, it will eventually give up on us.
Burnout
Everyone goes through cycles. Creativity, and everything else in life, can ebb and flow. That is natural. But burnout is an extreme. It is a depressed state where it can seem impossible to ever again do the quality of work we want to do. It can persist for months or years if we let it.
I know. I have been there. There was a time in my career when I worked long hours for years in a job that was not fulfilling. It caught up to me. I crashed. I pulled back, working less hours and not being as satisfied with the quality of my work. Eventually, by changing position and increasing the creativity of my role, I became productive and happy in my job again. It was probably a 3 year process.
In burnout, it seems evident that creativity must be unsustainable. That’s not true, though. It is not creativity that lets us down, it is the other parts of our context. It is important to manage our lives and environment if we want to stay creative.
Creative stimulus
Like an athlete trains constantly, we must exercise our creativity to stay on top of our game. Everyone’s needs are different, so it is impossible to lay out a plan for you to follow to do it. You have to figure that out for yourself.
I can provide some creative stimulants I have seen and used. Consider them. Try the ones that seem to fit you. Develop your own methods.
I will just bullet point some of them. Each could be a topic on it’s own.
Read. And not just the same old stuff. Read new things. Read things by people you disagree with. And also read some light stuff just for fun.
Study something new. Don’t plan to get a PhD in it. Just learn something about it. If you like it, go deeper. If not, try something else.
Write
Go back and review your old work. Put together a new portfolio.
Go to a museum.
Travel to a new place that is NOT a major iconic photo location.
Put blocks of time in your calendar to do nothing. Turn off your phone. Let your mind wander. Doodle. Look around. Intentionally be unproductive.
Spend time with friends, just living life.
Take your significant other out for a nice and unexpected meal.
Find things that make you happy, but that are not just entertainment. Try to do more of them.
Take walks, with and without your camera.
Just do it
The theme here is to fill your mind with new information. This connects in strange and unexpected ways, leading to who knows what. And to give yourself space and time to just think, ponder, consider, unwind. The more pressure we put ourselves under, the more it shuts down creativity.
And like the inspired Nike tag line, “just do it”. Get out and work. Take pictures, Don’t worry so much about the results. Going through the motions is comforting and leads to results. Eventually. Creativity is not just inspiration, it is a process.
Relax and try to de-clutter your head. Follow your instincts.
Is creativity sustainable? I would say definitely. It is one of the most important traits we have as artists. We can consciously take actions to keep our creativity healthy and flowing. But we have to listen to ourselves and recognize what our needs are.