Yes, being different can be hard, especially for some of us. Some of us seek affirmation from other people. Some of us are sensitive and bruise easily when we are criticized. But when we put ourselves forward as an artist we accept the cost of being different.
Better to be the same?
If you are not different, you are – the same. Is that what you want? Do you want to be the same as everyone else? To me that sounds like a horrible thing.
But think about it. For you it might seem a good choice. If you are same your work is safe, inoffensive, comfortable. There will be less criticism if you follow the established norms and are recognizably like some popular artists. If your goal is to maximize “Likes” a quick route is to copy a popular style.
When you are starting out this might not be wrong. As a student you spend a lot of time studying from a teacher or learning about famous artist’s styles. Your work will be more imitative than original. I won’t tell you that is a bad thing. Sometimes we have to try out a lot of styles before we decide what is right for us.
My personal opinion is that if I stay there I have ceased growing as an artist.
Most of us are raised to believe we are special and unique. That we have a special point of view and creativity. As a general rule I believe this. Everyone is as unique as our fingerprints.
Most people, though, are afraid to step out of the pack, to express our uniqueness if it is different from our peers. Take almost any teenager. They are defiantly expressing their individuality and rebellion – by looking and acting exactly like their peers. Only a very small percentage of them have the courage to dress or act different.
I’m not picking on teenagers. Take any working professional or really, most adults. They follow the office dress code. They adapt to the culture of their group to blend in. If they deviate they will quickly be shamed back into conformity.
Some psychologists say as children we learn to be human by mirroring behavior we observe around us. But as we mature we are supposed to become independent. To think for ourselves and trust our judgment. But psychological studies for decades have shown that most people conform to their peer group, even when they know the group is wrong. Still, it is safer and more comfortable to most people to suppress their beliefs and go along with their group.
Different or dead
But readers of this blog are mostly people who consider themselves to be artists. We are using our inherent creativity to produce work in a hugely overcrowded marketplace. If we are the same as most other people we have no reason for viewers or clients to consider our work.
Now to some people this becomes a mandate to be as different as possible just for the sake of being different. I disagree with this. We’re not, or at least I’m not, going for shock value. I believe we should be trying to create the best art we know how to make – our own personal art. If we do that it will be our own unique style.
I’ve said before that your viewers will only look at your image for a few seconds. Our screen-oriented generation has trained us that images are ephemeral, transient, low value flickers going across the screen. We quickly pass on to the next one without much consideration. Except in 2 general cases: it is a great print or it is a unique, attention grabbing image. But I’m not discussing prints here.
When people see one of your images it needs to grab them, stop them from scrolling to the next. It needs to offer them something fresh that intrigues them. It will create value in their minds by being different. Maybe it it too obvious, but you won’t be different if you spend your energy trying to be like everyone else.
It takes courage
Being different can be lonely and depressing. We get criticism, or worse, we are ignored. We are often shunned by the critics and the gatekeepers. These gatekeepers are usually not looking for real creativity. They are looking at a minor variations to whatever established school of thought they follow.
Being an artist takes courage and an independent streak. And the ability to shake off the criticism and rejection and keep going. It doesn’t stop hurting when we are rejected. But as we grow, we develop more confidence in our ability and worth.
When we are criticized we need to ask our self if there is validity to the objection. If so, we can process it try to learn something. Either way, we go on. If we are rejected try to look at the context. Maybe our work doesn’t fit the venue or the taste of the curator. That doesn’t mean we are bad or our work is worthless. Keep going.
Being a creative is a path that requires true courage. Courage is firmness of the mind or will. We can’t let the yapping dogs sidetrack us.
It’s the crazy ones who are remembered
Monet, Picasso, Dalí, Dorothea Lange, Stieglitz, the list goes on and on. The ones who were different but who pushed away the criticism and kept going. We remember them. We do not remember the critics or many of the established figures who these artists were told they should be like.
If we are criticized that doesn’t mean we have greatness in us. We may be fooling ourselves. That question is up to us to decide. Us personally, not the critics. If we decide they are wrong and we are right it seems we owe it to ourselves to keep going. To push through. Otherwise whatever we have within us will never be seen.
I’ll end with a quote from Steve Jobs. This was the voice-over for a famous Apple commercial.
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.