What Is Creativity?

I’ve discussed aspects of creativity before. Mostly from a practical standpoint. It is a topic that has a special call to me. But what is creativity actually? I decided I would do research to find out what the experts say.

Psychology

So I set out to find out what people who spend their career studying creativity have to say about it. I have mentioned Teresa Amabile and some of the intriguing papers she has written. They led me to believe there might be useful insight to be learned.

After some internet research I saw several mentions of a book “The Nature of Human Creativity“, published by Cambridge University Press. It is a collection of papers by 24 psychology scientists that are frequently cited in textbooks and other papers. The first page describes it as “an overview of the approaches of leading scholars to understanding the nature of creativity, its measurement, its investigation, its development, and its importance to society.” Wow! That’s exactly what I wanted!

I eagerly bought it and jumped in, only to find it was like wading through a swamp. Turns out the giveaway I should have caught was that this was by “leading scholars”. Works like this are written by PhD’s to impress other PhD’s. There is little thought of communicating practical advice to real people. But I have read a lot of PhD and above papers, so I pressed on, although with diminishing enthusiasm.

Spoiler alert: I gave up about half way through. It’s not that I couldn’t understand it. Instead, I found it very unsatisfying. I could tell there would be no light at the end of the tunnel, because the real answer is that the scientists don’t know. Sure there are lots of theories. Scholars live by making and publishing theories. That does not mean they are very meaningful.

So, what is it?

A lot of psychologists accept the statement that “creativity involves the production of original, high-quality and elegant solutions to a certain class of problems – novel, complex, and ill-defined, or poorly structured problems.” [Mumford, Medeiros, and Partlow, 2012] This is one of the simplest and most concise statements defining creativity I have found by the psychologists.

In practice, though, it leaves a lot of unanswered questions for me. The one word I definitely agree with is production. You cannot evaluate the creativity of something until it is made or built. Someone has to be able to see it, hold it, examine it, compare it to other things. Otherwise it is just an idea.

But then what about terms like “original” and “high-quality” and “elegant”? What do they mean? Who defines them? And is art included in the set of “novel, complex, and ill-defined” problems they study? To me art is definitely all of those.

How to measure it

One of the greatest problems I had with the psychologists, though, is how do you measure creativity? If something calls itself a science then its theories must be measurable and other scientists must be able to repeat and independently verify the results.

Most of the psychologists agreed, probably correctly, that creativity varied by domain. They pretty consistently solved the measurement problem for their research by using a panel of domain experts in each specific area to score the creative works. The expert scores determined the creativity judgment for any work being evaluated. The fact that the expert’s scores had decent statistical correlation was their “proof” that the measurement was valid.

That is easy and it takes the researchers off the hook. They do not have to be the judges. To me, though, it is the thing that invalidates the whole research approach.

Is art different?

The psychologist’s measurement approach will work OK for engineering or math or software or accounting. Most any problem solving discipline where the problems can be expressed and solution quality can generally be analyzed and agreed on.

I believe art does not fit this pattern and has a terrible history of valid critical judgment. There are no clear right or wrong solutions in art. Critic judgment is often strongly biased by their opinions and background and training. Just look at the resistance and rejection a new movement like the Impressionists got when they opposed the established Realist intelligentsia. Or look at Paul Klee. History seems to repeat itself about every generation.

On a much smaller scale, look at typical photography contests or exhibition competitions. Perhaps I am just an arrogant curmudgeon, but I often look at the winners selected and think “you’ve got to be kidding; I throw away better ones than that”. I have done judging (forgive me) and I know judges can come to consensus and select the top 3 entries they like best according to the criteria they have set. But unless a work is a blatant copy, I disagree that they can reliably determine a quantitative measure of its creativity.

To me this shows that we should have little confidence in the ability of critics to judge creativity in art.

If we don’t know what it is, how can we do it?

Sherlock Holmes seems to be the first to state “I know what is good when I see it”. Don’t we as artists do that all the time? Isn’t that the only criteria that can guide us?

We could say “I don’t know what creativity is, and judges seem to be telling me I must not be creative, and I can’t always do work that is demonstrably original and novel, so I will give up”. If we did that no art would ever be done. At least not by honest, truth seeking artists. It is easy to copy what seems to be popular, but really different work always fights against a headwind.

But think. Who is it that is telling you your work is no good? The same people who told Monet and Van Gogh and Klee they were no good. I’m glad they didn’t listen. They kept their head and did the work that was unique to them. And the world is better for it.

We each have to determine what evaluations we choose to accept for our art. Do not give weight to the negative talk by the critics when your inner voice disagrees. Your inner voice may not be right. It may need new training and experience. But you have to trust yourself, and go with your instincts. You really don’t have any other reliable standard.

Talent or skill?

So is creativity a talent or a skill? Does it come from the Muses or is it something we are born with? Can we develop and enhance it or are we stuck with what we have? Can other people reliably measure our creativity?

Probably some or all of that. Don’t expect the answers to come from psychology research . They are at least as blind as the rest of us. If scientists can’t give us objective answers, we have to decide who we listen to. As an artist we need to give greatest weight to our own evaluation. It is the only way we will follow our path.

One thing I do know is that creativity seems to reward hard work. If we sit around waiting for inspiration, we may be sitting a long time with nothing to show for it. Get busy. Go out in the field or go to your studio and make trash if necessary. Do something. Movement seems to generate creativity. Make your own path and don’t look back.

Disclaimer

I am not belittling psychologists. Most of them I have studied seem to be very intelligent, hard working people. I’m just saying I don’t think the methodologies I have seen used in studying creativity are destined to lead to much success in understanding art.

Maybe they can understand why 2 software developers with seemingly equivalent training and experience can exhibit vastly different levels of creativity and productivity and quality in their work. Something I have often seen first-hand. But that is a different and easier to study domain.

I wish them luck. But for me, I will not look to psychology research for future help in understanding artistic creativity.

It Is What It Is

A story and a lot of unanswered questions

It is what it is. This is actually an expression I hate, but I’m used to it because some of my kids occasionally use it. In one sense, what I photograph is what it is.

My methods

I photograph outdoors in natural light. The subjects I shoot are “found” things. Things I encounter on my way and I shoot them as I find them. That is, I do not stages shots. I will very seldom move anything or do any “gardening” to remove distractions or competing elements.

This is the method that appeals to me. There is a kind of honesty or transparency about it that feels right.

One of the things I am indirectly pointing out in it is that most of us go through our daily life with blinders on. We tend to be oblivious to most things we encounter unless they are what we are looking for or they seem a threat.

What I want to do is take these found subjects and elevate them in a way that makes them interesting and to gently say, “see what you missed by not being mindful”.

Explore

To accomplish this, I have to be an explorer. I forage for images rather than planning them. And it requires heightened senses. I have to be outside my head and paying attention to things around me. Some may say I’m out of my head, but I will call it outside my head. I have to quiet the inner critic and be constantly scanning around me for interesting things.

It is a learned skill that I have practiced for quite a while. While I am far from perfect, I feel like I am getting better at it.

It has become a joy to me. I look forward to these explores. Most often I am just wandering in the vicinity of my studio. Familiar and well worn paths. It constantly surprises me that I can discover new and interesting things in such familiar territory. Some days it is easier than others. But more often than not I find something new or I see something differently. Even if I don’t come back with any images, I have enjoyed getting out and being in tune with what is around me.

Go out empty

One of my inspirations is Jay Maisel. I have mentioned him many times. Jay is a famous photographer living in New York City – now Brooklyn. One of the many things he is famous for is just going out rambling every day on the streets close to home.

He is so good at spotting interesting scenes that it is almost depressing. I would hate him if he weren’t so phenomenal. πŸ™‚

Jay describes what he is doing as “going out empty”. He wants to go out as unprepared as possible so he can get filled up with what the world has to offer. The point he makes frequently is that if he has a certain thing in mind to shoot, that is a mental block. He might find that, but would probably miss everything else that’s on offer.

Through lots of practice I have determined this style works well for me, too.

Make something out of it

So I explore. I wander. I’m searching for things that catch my interest. And when I find them, I don’t rearrange them or clean them up, except maybe for a stray blade of grass or a piece of trash.

Therefore, the challenge is to make something out of what is there. Position, crop, lens choice – these all factor in to making the image. Someone has said the picture is already there, we just have to crop it. There is truth to that. The excellent instructor Ben Willmore once said “What elements are adding to the image? What elements are detracting? How do I remove more of the detractions and add more of the good?” That is a good description of the game: try to remove enough of the bad and include enough of the good.

It is what it is – work with it

It is often stated that everything has been shot. What matters now is our personal treatment of it. Can we use our unique vision to see the subject in a new and interesting way?

I choose to work with things that interest me as I find them. It is what it is. How can I make it the best it can be? It can be a challenge, but the reality is there is a lot more interest in the world around us than we usually notice.

It is a joy to me when someone exclaims over one of my images and I can think – or say out loud – that is right where you go by every day and you’ve never noticed it.

A final quote from Jay Maisel: I want people to see what I see. It’s all out there. It’s a joy to look at.

Yes, it is what it is, but it can be more.

This process works for me. It fits me and there are benefits. I recommend you experiment with it. It might need several outings to become comfortable. You might discover a new world around you.

Let me know your experience!

Today’s image

OK, I didn’t find this around my studio. But thousands of people passed by this daily and I bet few if any ever glanced at the scene closely enough to take notice of it. It was clearly visible from a main highway. There seems to be a story and a lot of unanswered questions wrapped up in a single frame.

I was driving and I turned around and came back to it. I’m glad I took the time. It is a good memory for me.

The scene is gone now. But that is a topic for another day.

Traveling

An unexpected travel shot. It came from taking the time to stop and watch and wait.

I have been traveling more than usual this year. It gives me the opportunity to reflect on what I shoot and why. Perhaps it will trigger a response in you.

This is not a typical travel photography article. You won’t find the expected rules and checklists and how-to advice.

How I travel

Travel for me is a rather solitary activity. Being an introvert, I work best alone. Having people around who want to talk about what I am doing and “help” me find pictures is almost always a negative. My wife is occasionally along on these trips, but she has learned to get out of the way and leave me alone when I am shooting. Not always, but that is the norm. I don’t want to make it sound like I push her away, it is just that she knows me enough to recognize when I am in a zone and don’t want to talk.

When I am traveling with an option of doing photography I prefer to drive or be on foot in a large city. In either case I preserve the freedom of exploring, setting my own path, managing my time. I strongly prefer to explore out of the way, seldom seen sights, even if it means missing the main tourist attractions. Actually, especially if it means missing them.

As you can tell, if I have to take a tour, especially in a bus, I feel handcuffed, in prison, doomed to follow someone else’s agenda. I may see some interesting things, but there is seldom the chance to explore something as i would like.

What am I seeking

As I learn more about myself, I realize I can never restrict myself to certain subjects. I’m afraid I will never be that guy who is known for mountain landscapes, or still lives, or seascapes. I recognize that this is a disadvantage from the sense of marketing and branding. Too bad.

Of course there are certain subjects I am naturally drawn to. I like particular kinds of landscapes. The area that might be termed wabi sabe – simply things that age and weather with character – appeals to me. It is almost a given a given that I would check these things out. A joke with my wife and some close friends is that, if we see an old rusty truck, I will want to stop and photograph it. Like most humor, it is based in truth.

But in a more general sense, I have learned that what draws me is the chance to exercise my creativity. When I see an opportunity to bring a fresh perspective or a creative treatment to a subject, I go for it. It does not matter if it is an obscure something on a back road that nobody cares about. If I can visualize it fresh and make an interesting image, that is what I want.

This is one reason I seldom hang out at the iconic viewpoints that everybody seeks. I have no interest in shooting the same image that thousands of other photographers have made. Yes, I may shoot it for my memory, but I would seldom publish a photo like that.

How I approach subjects

This is pretty nebulous. I do not have a distinct process I have written down. I’m just trying to reconstruct my thought processes.

Basically I have an imaginary dialog with the subject. “Who are you?” “What is your story?” “How would you like to be seen?” I don’t really express these things verbally or even consciously. But this is a process I think I go through.

In effect, I am making a portrait of the subject. In a good portrait, the photographer tries to get to know the subject enough to recognize the key characteristics and the underlying personality of the person. This is what I try to do, even if I am shooting an old truck.

It sounds kind of silly to write it down, but it is how I work.

Environment

There are some powerful environmental conditions I have control of that have a strong influence on the outcome and productivity of my shooting. I have learned over time to manage these things.

A powerful one is to get off the freeway. I have seldom made an interesting image alongside a freeway. Cruising down that wide road at 75 mi/hr or more tunnel vision takes over. My focus is the road ahead and cars around me. The most wonderful scene I have ever imagined could be right there next to the road and, if I noticed it at all, I would probably convince myself it was not worth pulling off and falling behind in the traffic stream.

Another is sound. I find that listening to the radio gives a focus that distracts me from creative viewing. My car radio is often off all day. If I am driving at night I may turn it on to help keep me alert, but that is the only time.

Having mild ADHD tendencies, I find I cannot ignore words, either when someone is speaking or in music. When that stimulus is occupying me I tend to ignore a lot of things going on outside. And it is easy to get in a groove and be reluctant to stop to check out possible subjects.

And having a fixed agenda works against my creativity. If it is the middle of the afternoon and I know I have 250 miles to go before I stop, it becomes too easy to judge that this thing I just saw is not worthy of stopping and putting me behind schedule. Agendas can’t always be avoided, but I try.

Gear

Photographers tend to be obsessed with gear and the technical side of the art. Who doesn’t like a great camera and a selection of excellent lenses?

Sorry to disappoint, but I find I become less interested in that with time. The key thing is what you see and what you can do, not your gear. I seem to take less gear each outing.

On a 1 week road trip I just returned from, I took one body and I only shot with 1 lens – a 24-120 f/4. I had a couple of excellent lenses with me, but never attached them. The lens I used is surprisingly good and covers the range I normally shoot in. I like to become comfortable and familiar with what I am using so that once I have visualized what I want, I just pick up the camera and it is a quick and automatic process to capture my vision.

Actually the bulkiest equipment I brought was 2 tripods and a monopod. And I didn’t use 1 of the tripods. Next time I will probably not bring it or the other lenses I had with me.

Just me

I readily say these characteristics are peculiar to me. And I am peculiar. I am in no way suggesting you should do things this way.

Over time I have learned what works for me and what I did that increased the amount of images I like. Being an introvert makes it easier for me to reflect on things like this. I like to figure things out. You need to figure out what works for you and maximize it.

We each have our own unique characteristics and strengths and weaknesses. Learning who we are and what works for us is a big step toward improving our work. And being happier along the way.

How To Be Creative

Keeping Knowledge locked away

Is creativity a talent only certain people have? Is it a process to be learned? Did you ever wonder about how to be creative?

The Muse

People often speak of being visited by the Muse. Or more likely, not being visited recently. The muse seems to be this mysterious, invisible force that comes on us at times and endows us with tremendous creative force. For a while. Until she decides to leave. The muses are almost always described as female.

I can’t deny that sometimes I seem to be filled with creative energy and sometimes I can’t come up with a single good idea. Is that because of muses? I don’t want to jinx myself, but I don’t think so. It is too easy to blame external things. There is an ebb and flow to everything in life. I think creativity is part of that. It is unreasonable to expect to be on a creative high all the time. It would be nice, but we have to recharge sometimes, too. If it was constant, we would appreciate it less.

A talent

OK, so is creativity a talent a few have naturally and most of us don’t? It seems like that sometimes. Have you ever met someone, maybe an artist, maybe someone in your work life who seems to exude a flow of creativity? Someone who seems to get more done than anyone else?

I have. Several times. It can be humbling. It can make you want to change careers because you seem so inferior.

Talent is a real thing. Back in my life as a software developer I did some investigation into this and found evidence that there can be a 20 to 1 difference in productivity between developers. That seems to imply that some have a natural talent for doing the work. But, don’t let this slip by, they evaluated a 20 to 1 difference in productivity. That is not necessarily creativity. Creativity is much harder to measure.

Here is a truth of life that is important to remember: just because something is easier for someone than for you does not mean their work is better. So while there are differences in talent, that does not exclude anyone.

A process

On the other hand, we can demonstrate that creativity is a process. We have to do it, not sit around waiting to be inspired. A couple of quotes from my article I reference above:

β€œInspiration is for amateurs. Us professionals just go to work in the morning.” – Chuck Close

β€œHard work will outperform talent any day of the week.” – Joel Grimes

One thing we seldom talk about as an element of creativity is domain skill. That is, to be creative you first need to be good at what you are doing. Whether it is photography or writing or software development, you have to be skilled in your domain to be able to rise above the average.

So a good part of our process is to always be working to improve our skills. When “the muse is gone” and we do not feel inspired, at least be working on our craft. I have often seen in my own life that sometimes just focusing on a technical skill can lead to new thoughts and ideas for new work.

Am I creative?

Ah, the question that haunts most “creatives”. We often doubt ourselves. After all, what we think and do is obvious to us. So it must be obvious to everyone else. Right? Probably not.

Almost everyone is creative is some areas. But I have never met someone who has all their faculties who does not have the ability to create at some level.

But we set a very high standard for ourselves, don’t we? We expect massive, glowing creativity. World changing things. Really? Not many things change the world to any measurable extent. Our insecurity about our creativity is right up there with our imposter syndrome fears.

Try this experiment. Look at a lot of the published work by other artists is your field. There will be some that blow you away. That really impress you and make you feel inferior. But think about 2 things. First, remind yourself that you are only seeing their best of the best. You never see the 99% of the failures. Are you comparing your failures to their best?

Second think about what you consider the fails among that work. Will there be a significant part of it where you will say “Really? I throw away stuff like that.”? This should convince you that you can be just as creative as most of them.

Ebb and flow

Human nature is such that we don’t just go through life at an even level. There are peaks and valleys, ebb and flow. Sometimes we are up and sometimes we are down. Don’t get disappointed when your creativity follows this pattern.

But one of my points above is, get to work. Do something. Don’t sit around feeling sorry for yourself and waiting for the muse to come back. Work. Maintain a discipline of doing things anyway. You may throw away most of what you do in this phase, but you can learn and improve your skills and it can be effective at getting you out of the valley more quickly.

One of the self help gurus I for some reason get stuff from recently said “Confidence is a byproduct of action”. I happen to agree with this. And I would add creativity is, too.

Little C or Big C

Notice that I have never defined what creativity is. This is intentional. Don’t most of us say “poor me, I’m not creative” without defining what we mean.

One conventional definition from Psychology research is that creativity is “the production of ideas or outcomes that are both novel and appropriate to some goal” (COMPONENTIAL THEORY OF CREATIVITY, Teresa Amabile, Harvard Business School). The clause about goals is there because the motivation of the research was the corporate environment. Talking solely about art, I would remove that and concentrate on the novelty of a work product.

So, what is novelty and how novel does it have to be to be considered “creative”? Amabile and others say that almost everyone has some degree of creativity. It is expressed in different ways and with different impact.

She uses an example of what she terms little C creativity vs big C creativity. The dentist who came up with the idea of letting kids wear fun sunglasses during exams to protect their eyes from the bright lights is what she calls little C. It is creative but not hugely novel. At the other extreme Schawlow expressed the principles on which all lasers are based. He won a Nobel Prize for that. Definitely big C.

So maybe we ought to give ourselves a little more freedom. Creativity does not have to be Nobel Prize winning. A novel composition or idea in our images is genuinely creative if you have never seen it before.

Novelty for its own sake

So if creativity revolves around the concept of novelty, how novel and new does something have to be? I think many artists are too caught up in this and try to do novel things regardless of their artfulness. Just browse through most contemporary art galleries or The Hand Magazine.

The definition of creative above brings together novel and appropriate. Maybe doing something solely because no one else has ever done it is not good enough. Don’t forget that the idea is to make art while we are doing it.

Creativity

So maybe we shouldn’t be expecting lightning flashes of brilliance in our daily work. Maybe we should work our craft and perfect our skills to make sure we are about as good as anyone else. Then “connect the dots” as Steve Jobs used to say. If we can be open and receptive to thinking in new ways, we can look for opportunities to apply novelty as an edge to differentiate our self from the pack. Then the novelty is actually a creative enhancement to our work, not just something novel.

Today’s image

I seldom try to create “message” images. When I came across this scene, though, it was too powerful to pass up. It connected several dots with me. I think I have made a creative image that can express a strong idea. Maybe more than one. What do you think?

Getting There

Illustrating its the journey

We all have ambitions, goals, dreams. We seem to spend our life “getting there”. Have you ever gotten there and not found it was what you hoped?

Where is “there”?

When we talk about getting there, we have to ask, where is “there”? Seems obvious, but I find that a lot of people don’t spend much time establishing those targets. That is a shame. The place you are trying to get to determines a lot of your life’s journey. You better be sure you know where you are going or sure you trust your instincts to follow a constantly unfolding path to an unknown destination.

Seriously, a lot of people assume they know where they should go because it has been told to them by someone, probably parents or advisors or counselors. So they commit their life to reaching a goal they may not have considered carefully.

It is a tragedy to get to your life’s goal only to discover you did not care about it. This applies to all aspects of life, but I will try to focus us on art.

Who sets your goals?

Who actually sets your goals? Do you investigate and analyze and try out things to select your goal? Or do you accept what is expected of you?

Let me give a personal, non-art example. As a young Engineer, I assumed the goal was to “progress” up the management chain. It was projected (by managers) as the normal growth path. Well, I worked hard and was given the opportunity to step onto that ladder. I fairly quickly discovered I hated it. It did not fit my talents and interests at all. My love was Engineering. Luckily, my company was very good about wanting people to be in the most effective role. I went back to being “just” an Engineer and loved it. When I moved up, it was on the Engineering track.

It was kind of traumatic, but I clarified my goals. I felt like a failure as a manager, but a success as an Engineer. That was when I began to understand that I am responsible for my own goals.

What is the cost?

Working toward a goal always involves some costs. Make sure you understand them and are willing to pay what is required.

It is fairly easy to quantify the direct costs. As a photographer I need rather expensive cameras and lenses. There is also the high powered computer, lots of fast disk storage and backup, memory cards, etc. Add in travel, workshops, training and other education. If you listed it all it would be pretty intimidating. But this is just the direct cost.

There are indirect costs and opportunity costs. I am a fine art photographer. Basically this means I do what I do for the love and the creativity and the personal reward, not to make a lot of money. I better have an independent means of supporting myself and my family. Right now I am OK with that. It could change in the future.

Don’t forget the opportunity costs. Any time you pursue a goal you exclude other things. Did you trade off becoming an artist rather than being a doctor? It is a safe bet to assume you would make a lot more money as a doctor. But if you hated it, would the money be worth it? Maybe our choices are not so clear cut, but we always make tradeoffs.

Be honest with yourself about the costs you are willing to pay for the destination you want to get to.

The journey is the destination

People often tell youthe journey is the destination“. They are usually right, but make sure you understand what they are saying.

Here is the reality I have discovered. Yours may be different. Starting from where we are now, we usually do not know what the destination will actually be. We may have a vague idea or a wish, but the reality will usually be different than what we imagined.

So we cannot really plot a path to the destination. It is a moving target and we cannot anticipate the twists and roadblocks along the way. What we can do is take a step that seems to take us in the direction we want to go. Just a step. Then evaluate where we are now and decide what direction to take the next step. And so on. When we get to that destination, it is probably the one we have determined we actually want, not necessarily what we set out to do.

Along the way we experience life. This is what it is about. That is what the phrase means. Live your life today, not in the future. Appreciate everything you find. Be grateful for the day and its experiences. To really appreciate the journey you have to be mindful and living in the moment. When we live this way, we get to the end having lived a full and joyful life. Regardless of what state we arrived at.

Will you sacrifice your life for a goal you may not even want or will you live your life every day as a mindful, joy filled experience? I hope you clarify and find your own rewards. And make your own art.